Sunday, November 8, 2026 · Customer reviews of US businesses
The Fair Hearing score
Great
195 reviews
Groove PillowsSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
At Groove Pillows, we believe that a good night’s sleep is essential for both physical health and overall well-being. Our mission is to create pillows that genuinely support your neck and spine, reducing discomfort and improving sleep quality. Unlike traditional pillows, our designs are carefully crafted with ergonomics in mind, featuring a unique groove and raised sides to ensure the correct alignment whether you sleep on your back or side. Every Groove Pillow is made from high-quality materials that are both durable and comfortable. We understand that no two sleepers are the same, which is why our adjustable 2.0 version allows you to customise the height and firmness to perfectly suit your personal needs. The original Groove Pillow, with its thoughtfully designed groove, ensures your neck stays in a natural position throughout the night. We also prioritise our customers’ experience beyond the pillow itself. Our dedicated customer service team is always available to answer questions, provide guidance, and help you get the most from your pillow. Thousands of satisfied customers have shared how Groove Pillows have alleviated neck pain, improved posture, and helped them wake up feeling refreshed. At Groove Pillows, we don’t just sell a product—we provide a solution that supports healthier sleep and a better life. Every pillow comes with a 100-day trial, giving you plenty of time to adjust and experience the benefits yourself.
Groove Pillows (groovepillows.com) has 195 customer reviews on The Fair Hearing, with an average rating of 4.4 out of 5.
195 approved reviews, newest moderated first
I have constant neck pain due to a tear in my shoulder and used to toss and turn unable to get comfortable I have tried many many pillows and none worked.! This pillow allowed me to adjust the height which was perfect . I have had slept so well since I purchased the pillow over a month ago . I can definately recommend this pillow
By Sharon M.
This pillow has a very good shape - it might be better designed for back sleepers than side sleepers. However I also sleep on my side and I have no issues. It has a removable cover which makes it easy to keep clean and fits into a standard pillow case as well. Ordering and delivery were also a good experience.
By S M.
The customer service of Groove Pillows is outstanding. The speed and tone of their communications are exemplary. Unfortunately, we had to return the pillow but not because of any fault with the product, and, true to its word, Groove issued the refund without hesitation and even before they had inspected the pillow. I’d have no qualms recommending this company and its products in future.
By Martin R.
I’m writing feedback after 2 years of using this pillow. I developed a terrible pain on my left side, neck and shoulder and left arm. It was excruciating. Conveniently close to the end of the 2 year warranty period. I’ve been emailing them and they have delayed responding to me by days each time asking me ridiculous questions and telling me they wouldn’t be able to honour the replacement if it were outside of the warranty period. I know for a fact that it was the pillow causing this pain because I stayed at a hotel for a week and the pain went away. I used the pillow again for 2 days when I got back and the pain started again. I started using my old feather pillow and the pain has almost gone. I believe the pillows are cheap rubbish mass produced in China and masquerading as a U.K. based company. For £29.95 it is a complete waste of money. Don’t waste your money on this rubbish! I’m replying to their reply: it was for under 2 years, conveniently just before the warranty runs out. I’ve been emailing and emailing and they’ve been delaying about sending a replacement and honouring the warranty period. There have been no changes in usage at all. You should honour the warranty and send me a replacement. Update: after A LOT of back and forth they finally agreed to honouring the warranty. It was exhausting though and I’ve never had so much trouble with any company in my life with honouring a warranty.
By Su P.
Response from Groove Pillows· May 8, 2025
Hi Su, Thank you for sharing your feedback. The fact that the Groove Pillow worked well for you over the past two years shows that it had been supporting you effectively. It’s possible that factors like changes in storage, wear and tear, or even shifts in sleeping habits may have affected its performance recently. Given that it was helping for such a long time, We would love to help you resolve this. Please reach out to us via email, and we can look into what may have caused this change. Let us know if there have been any changes to your sleeping environment or habits recently, and we’ll see what we can do to assist you. Best, Groove Pillows Team
The Groove pillow seemed really promising at the beginning, however after a few days of use, my neck and back started to hurt a lot. There have been nights I can't sleep at all, waking up in the middle of the night with neck and back pain that won't let me get comfortable and go back to sleep. There have been a couple of days that I woke up with a neck pain so severe I couldn't turn my head and had to spend the day with painkillers just to stand the pain. I emailed Groove about this, they just asked me questions about my sleeping position and suggested putting a towel or other material underneath the pillow, none of which worked. I switched pillows for a few nights with my partner to see if it were just me; however, my partner woke up with awful neck pain every night he used Groove, while I, on the other hand, finally managed to get some proper sleep with his memory foam pillow of a different well-known brand. I don't understand how a pillow that promises to ''reduce neck pain'' can actually make it so much worse. Yesterday, I decided to see my physiotherapist about it, who said that the pillow is probably not firm enough. I'll just have to spend money on another pillow. I can't recommend Groove.
By Steve
Response from Groove Pillows· Apr 29, 2025
Hi Steve, Thanks for taking the time to share your thoughts. We understand that any change in sleeping setup — especially with an orthopaedic pillow like Groove — can feel very different at first, and it's not unusual for the body to go through an adjustment period. This is particularly true if someone has been using a traditional or very soft pillow for years. The Groove Pillow is designed to support spinal alignment and reduce pressure on the neck and shoulders, but it does require some time and correct positioning to work as intended. Many customers experience initial discomfort before noticing significant improvements — in fact, some of our most loyal users nearly gave up before things clicked. That’s why we always recommend sticking with it for at least a couple of weeks, and why we offer a 100-night trial. While we regret that it didn’t meet your expectations, your experience helps highlight how individual sleep needs can be — and we’re always working to educate and support customers through that journey. We take this kind of feedback seriously, and we’re constantly working on improving the design and support we offer. If you’re still within your 100-day trial window and would like to return your Groove Pillow, please feel free to reach out again — we’ll be happy to help with that. Best, Groove Pillows Team
I had a memory foam pillow prior to the Groove pillow and it was only OK. The shape of the Groove pillow certainly makes a difference and highly recommend if you're looking for an upgrade and suffer from a stiff neck, as I did.
By BMW B.
I bought my pillows in 2021 when Groove Pillows was called Sleep Easy. I LOVE THIS PILLOW. I have no neck pain at all when I use it. The only issue I've got is that I now find all other pillows more uncomfortable!
By Nicola K.
Never has my neck and back pain been worse. I've been using it for two months now. I was really happy with the quality of the pillow's material when it arrived (with severe delays). When I lay down on my back at first, it felt great. But the first couple of nights, I kept waking up because it felt so uncomfortable to rest my head. I'm a side sleeper. Two months on, I keep waking up with a stiff neck, and my back hurts throughout the day. They delete all the negative comments on their socials. The silk pillowcases are nothing to boast about either.
By Ceren
Response from Groove Pillows· Mar 31, 2025
Hi Ceren, I’m really sorry to hear that you haven’t had a good experience with the pillow. Regarding the delay, I want to clarify that we dispatch all orders the same day via USPS, so any delays would have been on their end rather than ours—we completely understand how frustrating that can be. As for your experience with the pillow, it’s concerning to hear that you’re still struggling after two months. Since you mentioned being a side sleeper, I’d love to understand more about how you’re using it, as small adjustments can make a big difference. Our team is always happy to help—please reach out to us at [email protected], and we’ll do our best to assist you. Also, I want to assure you that we do not delete negative comments on our socials. We believe in honest feedback and always aim to support our customers. Looking forward to hearing from you. Best, Groove Pillows Team
