Sunday, November 8, 2026 · Customer reviews of US businesses
The Fair Hearing score
Great
195 reviews
Groove PillowsSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
At Groove Pillows, we believe that a good night’s sleep is essential for both physical health and overall well-being. Our mission is to create pillows that genuinely support your neck and spine, reducing discomfort and improving sleep quality. Unlike traditional pillows, our designs are carefully crafted with ergonomics in mind, featuring a unique groove and raised sides to ensure the correct alignment whether you sleep on your back or side. Every Groove Pillow is made from high-quality materials that are both durable and comfortable. We understand that no two sleepers are the same, which is why our adjustable 2.0 version allows you to customise the height and firmness to perfectly suit your personal needs. The original Groove Pillow, with its thoughtfully designed groove, ensures your neck stays in a natural position throughout the night. We also prioritise our customers’ experience beyond the pillow itself. Our dedicated customer service team is always available to answer questions, provide guidance, and help you get the most from your pillow. Thousands of satisfied customers have shared how Groove Pillows have alleviated neck pain, improved posture, and helped them wake up feeling refreshed. At Groove Pillows, we don’t just sell a product—we provide a solution that supports healthier sleep and a better life. Every pillow comes with a 100-day trial, giving you plenty of time to adjust and experience the benefits yourself.
Groove Pillows (groovepillows.com) has 195 customer reviews on The Fair Hearing, with an average rating of 4.4 out of 5.
195 approved reviews, newest moderated first
I used to have pins and needles in my hands and feet but since I started using the groove pillow they have become a memory I also found my breathing has improved at night as I am 87years old I am surprised at the benefits in such a little change thank you
By Brian J.
Decent customer service from folk at Groove pillow. Contrary to what they say this pillow is only for back sleepers in my opinion. Neck pain worse when sleeping on side but it goes away when I’m in my back. All in all it’s a good pillow to have on rotation when in flare up but ultimately I’m still on the lookout for a new pillow as I despise sleeping on my back.
By TD M.
Response from Groove Pillows· Oct 7, 2025
Hi, Thank you for sharing your experience. I’m sorry to hear the pillow hasn’t been as comfortable for side sleeping. The Original Groove Pillow is designed to support both back and side sleepers, but every body is different, and some people do find side sleeping trickier, especially if shoulder or neck alignment is challenging. If you’re still exploring options for side sleeping, you might consider our Groove Adjustable 2.0 pillow, which lets you fine-tune the height and firmness for a more personalised side-sleeping experience. Thanks again for your honest feedback — it’s really helpful for us and others considering the pillow.
Having noticed more morning head aches, and lower back pain even after purchasing a £3k mattress, and being a Pilates teacher, I realised that I could upgrade my pillow and see if it helps. It was a bit of a minefield but after a telegraph pillow review, I checked out groove. I bought the adjustable 2.0 as I’m the princess and the pea 😂 I’ve given it a week and started on the lowest level, adding in one increment a couple of days ago. I have slept a full 7 hours, with no waking up, for that full week and I’m amazed!! My neck, and lower back, feel 80 percent improved. I’m not stretching my neck and I definitely don’t feel as headachy (I’m a migraine sufferer) I think long term this will be amazing as it will reduce my costs on osteopathy. I will, of course, continue my own Pilates journey to stay strong but I had underestimated the importance of a decent pillow! Thanks groove- the 100 day trial was the cherry on the top - and meant I felt safe trying. Just need a kids version now for my daughters!
By Lisa R.
I was very disappointed with this pillow. I gave it several weeks but pain worse. Would not recommend.
By Lucinda K.
Response from Groove Pillows· Aug 13, 2025
Hi Lucinda, We’re sorry to hear the pillow didn’t work out for you. Some of our customers do go through an adjustment period — especially if they’ve been used to a different type of pillow for years — and often find that a few small tweaks can make all the difference. If you’d like, we’d be happy to guide you through some personalised tips at [email protected] to see if we can help turn things around. We’ve helped thousands of people wake up pain-free with the Groove Pillow, and we’d love to do the same for you. And of course, if you still find it’s not right for you, our 100-day trial means you can return it for a full refund — no hassle. Kind regards, The Groove Team
I ordered the products and they arrived the next day! I love using these pillows as they help with my posture and my recurring neck / shoulder pain. I got a second set for my motorhome because I missed the ones at home so much! They helped with the headaches I was getting while away. Would highly recommend this company
By Giovanna
After having the Groove pillow for a few weeks my neck pain is very reduced, especially in the mornings. My daily posture is not great and leads to pain, but now my sleeping posture is great and I awake pain free. I am also able to stay asleep by not having to readjust my pillow several times during the night.
By Lynne
Great pillow, it’s so comfortable and helped reduce my neck pain. I also slept much better. The pillow arrived boxed well and vacuum packed. It comes with a lovely white soft cushioning cover which can be removed and washed. Very happy with my purchase.
By Happy C.
Ordered the grove neck support pillow, unfortunately it didn’t help and made my back pain worse, I think it was due to it being to low, but CS were more than helpful with their guarantee, this gave me peace of mind and made me feel valued as a customer, they genuinely want to help not just take your money, so if you have any issues I would recommend reaching out to them, I have returned my pillow and now in the process of exchanging it while putting money towards a more fuller pillow, they have been more than helpful and I would definitely recommend to my friends and family.
By Alice
