Mustard BBQ sauce is 5 stars!
I purchased the Mustard BBQ sauce and it’s the BOMB! I use it to dip everything into! It’s amazing with pork and chicken and makes a delish pulled pork. It’s tangy and oh so flavorful!
By Nan
Saturday, November 7, 2026 · Customer reviews of US businesses

The Fair Hearing score
Excellent
454 reviews
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The New Primal pioneered grass-fed jerky in the US years ago and has since emerged as a tour de force brand, crossing categories with clean-lable condiments, helping to lead a Whole30-based better-for-you movement across grocery stores nationwide.
The New Primal (thenewprimal.com) has 454 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
454 approved reviews, newest moderated first
I purchased the Mustard BBQ sauce and it’s the BOMB! I use it to dip everything into! It’s amazing with pork and chicken and makes a delish pulled pork. It’s tangy and oh so flavorful!
By Nan
Best products ever! Especially love all your seasonings and having fun experimenting with them. Oh that Citrus herb!! ,😋
By CAROL
Thanks for supporting healthcare heroes. Your product is so good! Can’t wait to purchase more.
By JP
Everything came packaged well, very tasty and these are products we will order again!
By Angel T.
The MEDIUM Buffalo Dipping and wing sauce or MILD Buffalo and wing sauce for beginners or with SENSITIVE DIGESTION has no onion and no garlic and 0g sugar ingredient. I love it. I used it in chili with beans, in dippings. Shipping and packing was great!! The glasses were not broken at arrival and arrived as promised.
By Eva
Excellent service!
By Daniel C.
Excellent customer care I had an issue with a local retailer. I contacted The New Primal only making them aware of the situation. I didn’t ask for and wasn’t expecting anything in return. However, I was sent product for my troubles.
By Yasir
New Primal stands behind each item they sell. They are prompt to answer emails. Their Beef Thins - Sea Salt is some of the best jerky ever. And, also right at the top is their Wasabi Coconut Aminos. Guess I’ll never buy soy sauce again — even after Whole30. They offer free shipping at $35 which is awesome. I seldom write reviews, only a couple in 62 years, but this company is worth me taking time to write about. I am also using their Whole30 compliant seasonings which are really good. Of course I loved their coconut aminos UNTIL I tried the wasabi coconut aminos. I like the hot buffalo sauce on chicken thighs. And their selection of beef and turkey sticks, I’ve started keeping all of the varieties in stock in my pantry. I’m not a fan of salad dressings so I can help you in that area. If you are considering buying The New Primal products, I would highly recommend just ordering from the source. I used to go hunt for their products and that got old — fast. Now, I just click and it appears in a few days. They send an email to let you know it has shipped and you can track your order the whole way to your house. Way to go New Primal.
By Ruth T.
Response from The New Primal· Jul 7, 2020
Hi Ruth! Thank you for the kind words! We appreciate your support! -The New Primal Team