Thursday, November 5, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
454 reviews
The New PrimalSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
The New Primal pioneered grass-fed jerky in the US years ago and has since emerged as a tour de force brand, crossing categories with clean-lable condiments, helping to lead a Whole30-based better-for-you movement across grocery stores nationwide.
The New Primal (thenewprimal.com) has 454 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
454 approved reviews, newest moderated first
Excellent customer service & product! Bought a bottle of the mustard BBQ sauce from a local store that went out of business. When I opened the sauce the lid was damaged making it unsafe to consume. I reached out to The New Primal and they shipped me TWO bottles free of charge! Finally got to try the mustard sauce; it is scrumptious and works well for those doing keto/paleo or who generally love delicious flavors :)
By Anon
I have ordered from New Primal several times, mostly sauces and jerky, and recently the new spices. I have loved the products, the family enjoys the flavor of what I’m cooking with them, and I appreciate the heath aspects and quality of the ingredients. This last order I was going to try a variety of their newer sauces. I was watching the order get closer and closer to my house and on arrival day the box was delivered by the Postal Service in a garbage bag (literally a trash bag) with all my New Primal products mixed as a glass filled mess inside. I took some pictures and sent them to customer service. I could not of been more pleased with the response. The representative was friendly, and funny about the whole situation , making mention how the pictures that I sent were basically a good representation of 2020 in a nut shell. She then assured me that they were going to replace the order promptly and send it with extra care. When I received the intact package, it came with a nice note and a couple bags of jerky for my trouble. That is quality customer service, and it will keep me a loyal customer for a long time. On a side note one of the new sauces was the Smokey BBQ and it was great on the ribs I smoked this weekend on the grill. Thanks again Scott
By Scott W.
Response from The New Primal· Jul 28, 2020
Thank you Scott! We appreciate your understanding and happy that we were able to make this right with you! -Angela
The classic BBQ cooking & dipping sauce is not Vegan - made with bone broth. While I would guess that it is delicious as are all their other sauces and dips, it was not made clear that this product contains bone broth and as a result, I could not use it once received. When I brought this to the company’s attention, I was pleasantly surprised in that they voluntarily refunded my money for this product. A truly Ernest company - and I highly recommend their whole array of delicious vegan sauces.
By Ellen W.
Response from The New Primal· Jul 24, 2020
Hi Ellen Yes, you are correct. This is not a vegan product and we state the words “Bone Broth” on the front of the bottle as well as the ingredient deck. We do offer two BBQs sauces that are vegan (Mustard and Smoky) and those would fit your dietary needs. Thanks!
Love the beef thins!!! They're my go to basically every day. So good and not as meaty as other crap out there in the market. It's soooooo good!
By Kelli M.
Response from The New Primal· Jul 23, 2020
Hi Kelli! We appreciate your support and we're thrilled to hear how much you're enjoying the Beef Thins! Thanks! -The New Primal Customer Service Team
Fast delivery of the best product they make
By Lisa S.
After they had an issue with shipping they immediately sent the product again and added goodies! Over the top service on an over the top product
By Brad G.
Love the products, love love the customer services!! Miss the other jerkey flavors though.You wont be disappointed!
By LAURA H.
I absolutely love the new primal!
By Emily S.
