Saturday, November 7, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
266 reviews
PRIMALSSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
Your one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on The Fair Hearing, with an average rating of 4.5 out of 5.
266 approved reviews, newest moderated first
Love the horse hair toothbrush! Great for my sensitive teeth while still getting a nice clean feeling. The shipping is fast and reliable. My boyfriend loves the 100% cotton boxers, very breathable and lightweight.
By Naomi A.
Response from PRIMALS· Aug 11, 2026
Thanks Naomi, and glad your boyfriend's a fan of the boxers too!!
I’ve ordered from them on their website and on Tiktok Shop. On both instances, their products would always be shipped and arrive at my doorsteps within a week. Their Horsehair toothbrushes are perfect due to the softer feel they provide while also not using any plastic components.
By Ethan L.
Response from PRIMALS· Aug 11, 2026
Thanks Ethan, glad the horsehair ones are a hit!
placed an order for tooth brushes and boxers 6 weeks ago. sent an email asking where my order was, Lauryn replied (July 3rd) the boxers are on pre-order, they haven't sent the order yet but was no communication. I asked her to send the tooth brushes now and the boxers later.(was confirmed) yesterday (July 11th) asked Lauryn again where the order for the tooth brushes was, her reply was that the tooth brushes went out of stock but again was no communication at all. I have cancelled the orders Unfortunately didn't get the chance to experience the products this is just a service review
By Daniel K.
Response from PRIMALS· Jul 29, 2026
Hey Daniel, Thank you for taking the time to share this, and we're sorry for the experience you had. We've recently run into unexpected stock shortages that we hadn't anticipated, and that's what caused the delay on your order. That said, you shouldn't have had to chase us for an update — we should have reached out to you first. That part is on us. We can confirm your orders have been cancelled and no further charges will be going out to you. We'd still like to make this right whenever you're ready. Please reach out to us at [email protected] and we'll take care of you directly.
I’ve had a fantastic experience with PRIMALS. Their products are high quality, customer service is responsive and helpful, and I love their focus on supporting a cleaner, more toxin-conscious home. The products have become part of my daily routine, and I highly recommend them to anyone looking for simple, healthier home upgrades.
By Mark B.
Response from PRIMALS· Aug 11, 2026
Appreciate this Mark, really glad you're loving them :D
Ordered a month ago and nothing sent yet. They promise next day delivery. Also I have emailed serval times and no reply at all.
By Billie W.
Response from PRIMALS· Jul 29, 2026
Hey Billie, Thank you for taking the time to share this, and we're sorry for the wait. Our standard shipping timelines apply to in-stock items. Some products are listed as pre-order, and those ship once stock arrives we appreciate that isn't always obvious at a glance, and it's something we're working on making clearer. On the emails, we do respond to every message that comes in, so if a reply hasn't reached you, it may have landed in spam. That's not the experience we want anyone to have. To confirm, this order has been fully closed out on our end and no further charges will be going out to you. If anything else comes up, we're always reachable at [email protected].
Tooth brushed took two weeks to come. They are also very poor quality. One month later they took money out of my account without my permission and sent me another order. I never signed up to a subscription. The company is a scam
By Felix M.
Response from PRIMALS· Aug 11, 2026
Hey Felix, Thank you for taking the time to share this, and we're sorry to hear about your experience. Both subscription and one-time purchase options are available on our product pages, and whichever option is chosen is shown on the invoice and in the order confirmation email. We offer subscriptions because most of our customers prefer a refill every 4 to 6 months at a discounted price, along with free gifts along the way, but it's never the only way to buy from us as we have a one-time purchase option. Cancelling is straightforward and can be done anytime through the customer portal, or by reaching out to us directly and we take care of it right away. Our customer service inbox is available 24/7 and we respond to every message that comes through. Please email us at [email protected] and we'll confirm this is fully cancelled and get it resolved for you.
Very difficult to try and get answers out of this company not surprised giving the scores from everybody else do you suffer favour guys and go with someone different they haven't answered my experience the shop app is absolutely disgraceful they don't help either go with someone else that's plenty of companies that do the same thing... AVOID...😳😳
By Adam P.
Response from PRIMALS· Aug 11, 2026
Hey Adam, Thank you for taking the time to share this, and we're sorry your message went unanswered. Our customer service inbox is available 24/7 and is the fastest way to reach us, we respond to every message that comes through, so if you've reached out through another channel it's worth sending it our way directly. Please email us at [email protected] and we'll get you an answer and sort out whatever you need.
Ordered a couple of toothbrushes, then got carried away in a couple of “deals”, ended up ordering a package of €80, which when I look back at it wasn’t such a good deal at all. But the worst thing is, it was over a month ago and the package still hasn’t arrived. Sent 3 e-mails allready but they don’t answer. Wrote a negative review but they hide it, which gives me the impression they write their (all 5 star) reviews themselves. Bastards!
By Jan V.
Response from PRIMALS· Aug 11, 2026
Hey Jan, Thank you for taking the time to share this, and we're sorry your order still hasn't arrived. A month is far too long to be waiting, and we want to get this resolved for you. Once we're able to check the order, we can give you a clear answer on what happened. International shipments can occasionally be held in customs, which delays delivery beyond the usual timeline, and that's something we'd be able to confirm quickly. Our customer service inbox is the fastest way to reach us and we respond to every message that comes through, so if replies haven't reached you it's worth checking your spam folder. Please email us at [email protected] with the email address used at checkout and we'll track this down and make it right.
