Saturday, November 7, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
266 reviews
PRIMALSSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
Your one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on The Fair Hearing, with an average rating of 4.5 out of 5.
266 approved reviews, newest moderated first
The product is made well, with a thoughtful design. I’m satisfied with the value, the customer service and the packaging was surprisingly brilliant.
By John K.
Response from PRIMALS· Aug 30, 2026
Thanks John, "surprisingly brilliant" packaging is high praise!!
i’ve been on the lookout for a natural toothbrush so i bought the boar bristle one and this is honestly really good my very first impression was that it had very hard bristles but when it got wet they softened and it wasn’t a problem. the costumer support was very quick to respond and helped me quickly as i had accidentally made a subscription and is now refunding me. over all very happy with both the produkt and the support:)
By FREDERIKKE S.
Response from PRIMALS· Aug 30, 2026
Thanks Frederikke! Glad the bristles won you over once they softened, and that we could sort the subscription quickly
Customer service is awesome real understanding people who get back to you ASAP!!!
By Consumer
Response from PRIMALS· Aug 30, 2026
Glad we could get back to you quickly!
Great Experience! Lauryn was very helpful in giving us updates on our order that was backordered. I love the electric toothbrush!
By Carol D.
Response from PRIMALS· Aug 30, 2026
Thanks Carol! Backorders are never fun, so I'm glad the updates helped and even better that the brush was worth the wait :)
I’ve ordered almost everything on their website at this point and while I haven’t had the opportunity to use everything long term and give total feedback yet I can say with complete certainty the brand, customer service, and product quality is top tier. The air purifiers work WONDERS and my family and I notice a huge difference. In fact, thru the air purifiers I was able to notice a pattern that lead to me discover mold in my humidifier that we were breathing. I also accidentally ordered something to the wrong address and they were prompt with fixing the delivery address when I caught it (before shipping). Finally, I had one product issue, and when I emailed customer service I was helped immediately and beyond my expectations. Thank you!!! What a fantastic brand
By Danielle O.
Response from PRIMALS· Aug 28, 2026
Thanks Danielle, this is a lovely one to read. The humidifier discovery is a great catch and that's exactly the kind of thing people don't notice until the air actually changes around them. Glad the purifiers have made a difference for the whole family. And happy to hear the address fix and the product issue were both sorted quickly. That's what the team is there for. Really appreciate you taking the time :)
I’ve tried a few toothtab brands and Primal is far superior. I love that the tabs get super foamy and they legit clean my teeth naturally. My teeth feel silky clean. My breath smells minty fresh and my teeth/gums are no longer sensitive. I also feel like I wake up with a cleaner, fresher mouth. No “morning breath” or disgusting film on my tongue. I am overall happy with Primal toothtabs and would recommend them to anyone.
By Mary
Response from PRIMALS· Aug 28, 2026
Thanks Mary! Coming from someone who's tried a few brands, that means a lot!
The whole experience was great and the products are also great
By Victor Perez O.
Response from PRIMALS· Aug 28, 2026
Appreciate this Victor, thank you!
Great customer service!
By Diane B.
Response from PRIMALS· Aug 28, 2026
Thanks Diane, the team will be pleased
