Headspace Deceptive Pricing
I used the Headspace Inc app for many years at an annual subscription rate of $95.88. I recently discovered that Headspace lowered its annual subscription rate from $95.88 to $69.99 in March 2024. They continued charging many existing subscribers – including myself – the original, higher rate without any notice, price adjustment, or refund. I was charged $95.88 in April, 2024 as well as April, 2025 … both after the annual rate changed to $69.99 in March, 2024. I became aware of the pricing change only as I was about to recommend the app to a friend . I believe this is a deceptive billing practice that unfairly targets existing, loyal customers. When I contacted Headspace Support, I didn’t ask to cancel – I simply asked for a refund of the overpayment(s). Instead, they refunded $95.88 for 2025 (2024 still overpaid) however then canceled my subscription entirely, immediately cutting off access to a service I relied on every day. I’ve now lost access to something I paid for, and I’ve apparently been overcharged for multiple years. This isn’t just poor customer service, it is an unethical business practice … a serious failure in ethics, transparency and a breach of customer trust. I expected better from a company that promotes mindfulness and trust. Research indicates that Headspace is not profitable. Revenue $195 M in 2023, down from $235 M in 2022. Subscriber decline. 3.3 M in 2022 to 2.8 M in 2023. When a company is under pressure to hit profitability targets, especially after a revenue dip and a shrinking user base, there is a temptation to quietly lean on legacy subscribers who may not be watching their renewals too closely. Loyalty should be rewarded, not exploited. I would like Headspace to proactively scrub its records, retroactively refund overpayments to all affected users, continue their service without disruption and ensure transparency in all future price changes.
By Unhappy C.