Saturday, November 7, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
815 reviews
AylaSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
At Ayla, we think that a great beauty shop shouldn’t just deliver the most effective non-toxic products in the world. So we also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey.Browse our expert-curated range of the most effective and good-for-you beauty products from around the world: each one was chosen for our shelves for a specific reason. If you'd like more guidance at any point, take a bespoke journey with us by ordering custom samples created just for you. You can also get a list of personalized recommendations from our rigorously trained Guides. Either way, we're always available to help you get the best results. Call, email, or visit us at our San Francisco studio — our current store hours are M-F from 10am-5pm, and we're located at 1825 Bush Street in San Francisco.Please note that we are not related to a company based in Australia with a similar name.
Ayla (aylabeauty.com) has 815 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
815 approved reviews, newest moderated first
My career was in sales for a major corporation. A business that provides excellent customer service is one I patronize. Do you pay more, yes. Is it worth it, absolutely.
By Molly B.
Response from Ayla· Jan 8, 2025
Thanks Molly, we appreciate you too :)
Somehiw Ayla makes me feel that the whole company is my personal aesthetician. I love the interviews with product creators too. Customer service is great.
By Georgina
Response from Ayla· Jan 8, 2025
Thank YOU!
Great, love everything!
By Taryn
Response from Ayla· Jan 8, 2025
Thank you!
Great company! Great thought about products. Love Ayla!
By amanita L.
Response from Ayla· Jan 8, 2025
Thanks so much :)
I appreciate the in-depth product descriptions Ayla provides. As someone with reactive skin I want to read more than just "good for all skin types" because we know that is ridiculous. While I haven't had success with every purchase I trust Ayla's curation and dedication to offering quality skin care.
By customer
Response from Ayla· Jan 8, 2025
Glad to hear! Thank you!
Ayla has been my go to for skincare products for several years now. They have always provided fantastic customer service. They have so many amazing products and are available to provide answers to your questions.
By Michele W.
Response from Ayla· Jan 8, 2025
Thank you! We are grateful!
This candle smells amazing, it's one of my favorites. Bought this one to gift to my mom, I know she'll love it! Shipping was quick, the shop included a couple samples and a kind note :) will definitely shop here again in the future.
By Bee M.
Response from Ayla· Dec 19, 2024
Thank you!
EDIT: Bumped up to 5 stars after Ayla explained that their packing peanuts are biodegradable. That's good to know! ORIGINAL REVIEW: I almost gave them 5 stars as the shipping was super fast (I live in the same city and it arrived the day after I placed my order), and it came with a very nice handwritten note. They gave several different free samples too. First time buying from Ayla Beauty and I've only tried one of the 3 products I bought so far: I like it but I think the effects won't be visible until repeated use for at least another 2 weeks. (Typical of skincare and bodycare product.) I docked off one star as they used packing peanuts that are much harder to reuse or recycle (compared to other packing material like bubble wraps or just papers). The items also skew expensive: I have a gift card and also got 20% off due to Thanksgiving sale which definitely helped. Otherwise the brands they carry tend to be pricier than what I'd typically buy.
By Yanmin L.
Response from Ayla· Dec 19, 2024
Thank you for your kind review. If it's helpful, here is a note from our website on the sustainability of our packing tools: Our packing peanuts, which are made of organic starch, are biodegradable and compostable. (If you don’t have composting facilities in your neighborhood, you can empty them into your kitchen sink and dissolve them with water! And yes, your pipes will be safe.)
