Tuesday, November 10, 2026 · Customer reviews of US businesses
The Fair Hearing score
Great
537 reviews
AllurezSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
In 2010, Allurez was founded by Raphi to make the jewelry shopping experience special once again. Upon researching the industry, he discovered that most jewelry sold in stores was made overseas with inferior quality to jewelry made in the USA, and was sold at extremely high prices.What Raphi did next was launch Allurez for the jewelry customer to go directly to the source, and hired the best designers and jeweler's in the industry. By doing this, Allurez revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Customized for you and filled with true and sentimental value.Since then Allurez has grown to a household name and is now one of the fastest growing jewelry brands in the US. Allurez is featured in the press at Brides, the Knot, Cosmopolitan and many more.THE COMPANY NAME WAS DERIVED FROM THE WORD ALLURE.The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.
Allurez (allurez.com) has 537 customer reviews on The Fair Hearing, with an average rating of 4.3 out of 5.
537 approved reviews, newest moderated first
I was really looking forward at first. When my ring arrived, it was a different product than the picture. However, when I called them up and explained that they literally lied on the site, they CREATED A NEW CAST to make the ring that was shown. So overall, the product was not what I expected but the customer service made it worthwile.
By Bookworm
After searching the web of the many jewelry store sights (I won't go into stores because of the pandemic) and seeing most of their blah selections and extremely high prices, all with a standard of 10k gold, I clicked onto Allurez web sight and was thrilled by them. Their products are handcrafted, made in the USA and they are based in NY. So I took my chances and ordered a white gold 14K opal and diamond cross for my granddaughter's baptism. After receiving it less than 2 weeks later I was filled with pure joy. This piece was not only what I pictured in my head but better. AND the cost was far less than the high end jewelry stores with standard 10k gold. Their customer service is wonderful, helpful and very polite. After receiving and loving my purchase I called them to ask for business cards to pass along to my family and friend. Highly recommend Allurez.
By Thrilled G.
I purchased my fiance's engagement ring from this company and it turned out beautiful! The quality is perfect and the whole entire staff is very accommodating! Looks like I found the spot to purchase my wedding band from!! Thank you Allurez.
By Leah
First time purchaser. Ring i purchased was even more beautiful than the pictures. My lady was thrilled with the product. People at her work comment about how beautiful it is everyday. Customer service is excellent and I am already planning to purchase another piece. Give them a try. I'm sure you will be pleased.
By Customer
Absolutely a wonderful buying experience. The engagement ring i bought from Allurez was better than advertised. I received and stunning ring for a fraction of the price
By Jay P.
First, my jewelry purchase was exquisite. Expertly crafted and even prettier in person. The diamonds were all great quality as well. Second, the customer service at Allurez is phenomenal. They reply quickly, with pertinent information, and always resolve any issues. I will be shopping here for all my jewelry!
By Alisha
The necklace that I purchased for my wife is amazing! She loves it!!! I ordered it late in the Christmas season and it still arrived before Christmas.
By Chad C.
I had a pretty good experience. They got me the product quickly making me go from a pretty good or average husband to potentially a great one. We'll see how this anniversary goes.
By Edward P.
