Ulta BeautyReviews of ulta.com

Customer service was lacking. There was only one cashier and about 15 people in line. Not knowledgeable on the products. When new products drop they never have it out. The women's restroom was nasty (no toilet paper, trash overflowing, poo in the toilets, floors filthy).

Bought a high-end blow dryer that barely worked. Used it once and tried to exchange it (willing to pay more for a better model) just 4 days after the 60-day return cutoff. Ulta refused any help whatsoever. The return policy wasn’t even listed on my receipt, and despite being a regular customer, they offered zero flexibility. Brand new item, perfect condition — still no exception. Terrible customer service. Won’t be shopping here again.

I wanted to order a blow dryer on ulta.com and apply a 10% off coupon code that I received via email. However, Ulta will not accept the code because the item is sold through Ulta marketplace. Also, a free gift was sent to me if you purchase an online order of $50 or more. However, it also will not allow me to receive the Free gift because the item I am purchasing is not an Ulta shop product even though it is on there website. I spoke with customer service and they do not provide coupon codes for any items that are not on the Ulta shop. I will use up points balance and my gift card amount. But I will never shop at Ulta again. Ulta has changed alot and it's not for the better.

I shipped a few products that the store ran out of to my house. They delivered to the wrong address. It’s been nearly two months and customer services is useless and I just have to repeat the same information again and again. I have given up on the product and I just want my money back.

I don’t live in the US and was on vacation with my family. My mom, my sister and I entered the store at the outlet mall called Pleasant Prairie Premium Outlet in Wisconsin. I am a makeup artist and needed to buy several products so I took my time browsing and testing them. However, we were followed around the store the whole time like if we were to steal something. I did not ask for help to choose the products because I prefer to test and choose them by myself. Then while I was selecting a product at the Rare Beauty section, I was asked by one of the sales associates to move away so she could show the brand to another person. She was not nice about it at all. This made me feel uncomfortable and humiliated. I ended up buying only a couple of things just because these isn’t another store nearby. I have had similar experiences at other Ulta stores, but never at Sephora.

I was (saying was because I no longer will be) a very good customer of ulta. I purchased a bottle of perfume which was over $100.00 I did have it for several months and It’s stopped spraying. So I went back to see what they would do for me since I had 3/4 of the bottle left. Because it was purchased over 60 days ago,they will not do anything. I have purchase over thousands of dollars at this store, so I was very disappointed. I Actually called their corp office and they wouldn’t do anything either. That to me is poor customer service and poor policy. You lost my business for sure!

I have been a loyal ULTA customer for 15+ years. Sadly, I after my most recent experience I will no longer purchase @Ulta anymore. On June 2, 2026, I ordered La Bomba Perfume 2.7oz, paid $165 plus tax. I received my package on June 4, 2026, and this perfume was MISSING from my package. I have an unboxing video, photos, AND the shipping label proving it was never packed - the box weighed exactly 5 Ibs WITHOUT the perfume. A 2.7oz glass bottle cannot weigh ZERO pounds. Despite all this evidence, Ulta refused to refund or reship my item. They kept my money AND my perfume. Unfortunately I used 2,000 Ulta reward points that I earned for previous purchases (worth $125) and several gift cards. ULTA kept both: money, points and perfume. I've now filed complaints with the BBB and the Nevada Attorney General's Office. While reading other Ulta customers’ reviews I realize they had the same or similar experiences: lost money/missing products, were gaslighted/ignored by customer service. How can ULTA.COM continue to operate like this????

I was in the store in Farmington hills, MI, and they accused me of stealing. As I was leaving, the alarm went off, probably by mistake and it created a very uncomfortable situation. That would not have been such a big problem if it wasn't for the rude employee who searched me and treated me like a criminal. Absolutely awful experience.