I really like the product
I really like the product, but the price is steep.
By Leslie K.
Saturday, November 7, 2026 · Customer reviews of US businesses

The Fair Hearing score
Excellent
454 reviews
Select a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
The New Primal pioneered grass-fed jerky in the US years ago and has since emerged as a tour de force brand, crossing categories with clean-lable condiments, helping to lead a Whole30-based better-for-you movement across grocery stores nationwide.
The New Primal (thenewprimal.com) has 454 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
454 approved reviews, newest moderated first
I really like the product, but the price is steep.
By Leslie K.
Excellent service, quick shipment.
By KPH
Everything from New Primal is excellent. I have to hide the snack mates from my children because they would eat an entire pack at a time, every time.
By Sarah
Best jerky ever!!! Would recommend to everyone!
By Smac9
The New Primal is one of my go-to companies for meat sticks. They are tasty, affordable, and provide a good amount of protein for a quick snack.
By Sylvia
Quick shipments, products in tact.
By Cheryl S.
We're big fans of The New Primal. They have great flavors and are a great value. We keep them around the house and office for healthy snacks. Very convenient for on the go.
By John O.
The marinades are pretty delicious! They made things super easy in just marinading my meat in the sauce, both in just a skillet and in the InstantPot. The flavor was yummy, especially the classic. I made chicken with it, but really want to try it with beef. The only downside is the price. But I'm also on a very tight budget, so perhaps I'm not one to judge :). Thanks, New Primal!
By Leslie H.