Saturday, November 7, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
454 reviews
The New PrimalSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
The New Primal pioneered grass-fed jerky in the US years ago and has since emerged as a tour de force brand, crossing categories with clean-lable condiments, helping to lead a Whole30-based better-for-you movement across grocery stores nationwide.
The New Primal (thenewprimal.com) has 454 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
454 approved reviews, newest moderated first
I received a shipment of samples from The New Primal and will ABSOLUTELY buy when I see them in stores. The spicy beef stick was supreme. So tasty and so much better than the old meat sticks we've been used to for years. Thanks New Primal!
By Brittany M.
My kiddos love your BBQ sauce. My 15 year old won't accept any other sugar free BBQ sauce. Thanks for making a sauce we can enjoy.
By Suzanne R.
Love the products and great customer service too
By Jeanine B.
Quick delivery and as advertised.
By Paul
Response from The New Primal· Nov 14, 2019
Paul, We aim to please and we're happy to hear that you're enjoying our products! -The New Primal Customer Service Team
Thank you for all your help you are very accommodating , And courteous and very helpful
By Jordon B.
Response from The New Primal· Nov 14, 2019
Jordon, Thank you and we appreciate the support! -The New Primal Customer Service Team
I would throw a pillow case full of kittens into the river for TNP jerky.
By renoB
Recently discovered these meat sticks, and they are AMAZING! My husband is in the military and spends a lot of time in the field. These are perfect for his long training days!! We can't get enough of New Primal!!
By Rachel H.
As always, every product delivers spot-on taste. Value is incontestable, and service is top-notch. I almost need an intervention from the classic marinade, but don't tell my loved ones because I'd rather keep using.
By Jennifer J.
Response from The New Primal· Nov 7, 2019
Hi Jennifer! Your secret is safe with us and thank you for the support! -The New Primal Customer Service Team
