Love
Love! The ketchup is awesome (and enthusiastically endorsed by my 10 and 12 years old girls!), and I also love the original BBQ sauce. I've even started eating it on my eggs!
By Andrea H.
Saturday, November 7, 2026 · Customer reviews of US businesses

The Fair Hearing score
Excellent
454 reviews
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Honesty, pricing, process and quality scores appear once 5 customers have rated them.
The New Primal pioneered grass-fed jerky in the US years ago and has since emerged as a tour de force brand, crossing categories with clean-lable condiments, helping to lead a Whole30-based better-for-you movement across grocery stores nationwide.
The New Primal (thenewprimal.com) has 454 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
454 approved reviews, newest moderated first
Love! The ketchup is awesome (and enthusiastically endorsed by my 10 and 12 years old girls!), and I also love the original BBQ sauce. I've even started eating it on my eggs!
By Andrea H.
Best hot sauce I’ve ever had and everything shipped o time and in perfect condition.
By Amy
Great products, fast shipping!
By Paige T.
The BEST meat sticks and Whole30 approved!!!
By Dominique M.
Easy shopping experience and great customer service.
By Emily
We purchased the buffalo sauce online and it is amazing! I was never a fan of the popular brand most buy in store because it tastes fake to me. A friend made a buffalo chicken dip with this brand and after tasting that I needed more. This is flavorful and nothing fake about it. It was shipped quickly and packed well to prevent breaking. Definitely will buy again.
By Dawn U.
My kid loves these snack mates!! Ordering online was easy and shipping was super fast!
By Juliet
Best products EVER! 🙌🏼❤️
By jaclyn S.