Sunday, November 8, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
4,236 reviews
The iFISH StoreSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
The iFISH Store provides one of the widest selections of freshwater aquarium and pond fish available online today. We have been providing freshwater fish to aquarium and pond enthusiasts for over 20 years. Here's what you can expect from The iFISH Store: High Quality Fish / Low Pricing / Fast, Low Cost Shipping / Superior Customer ServiceFollowing quarantine, all shipments are sent via FedEx Overnight at a flat rate on all orders regardless of size. Interested in something you don't see in our store? Contact us at [email protected] or 516.524.6423 and just ask!
The iFISH Store (theifishstore.com) has 4,236 customer reviews on The Fair Hearing, with an average rating of 4.6 out of 5.
4,236 approved reviews, newest moderated first
Quality Discus, excellent shipping, and competitive pricing.
By Perry R.
Response from The iFISH Store· Mar 17, 2025
Hi Perry; Thank you for your kind review! We’re happy to hear that you’re pleased with the quality of our discus, as well as our shipping and pricing. We appreciate your support and look forward to serving you again in the future! Happy fishkeeping! 🐠
My arowana showed up right before an ice storm and was healthy and looking great. Will be ordering fish again from this store!
By David
Response from The iFISH Store· Mar 13, 2025
Hi David; Thank you for your review! We’re hapoy to hear your arowana arrived safely and in great condition—especially with the timing of the ice storm. Timing is everything! We also work very hard at ensuring our fish are healthy and well-prepared for their trip! We look forward to serving you again in the future and if there’s anything we can help you with in the interim, please feel free to reach out to us. Happy fishkeeping!
Great people, great fish shipping right on time. Customer service is impeccable!!!
By User
Response from The iFISH Store· Mar 11, 2025
Hi Rick; Thank you so much for your kind words! We’re thrilled to hear that you had a great experience with our team and that your fish arrived right on time. Providing top-notch customer service is our priority, and we truly appreciate your continued support. We look forward to serving you again!
The fish i ordered arrived on time. They are adjusting nicely.
By Coletta T.
Response from The iFISH Store· Mar 11, 2025
Hi Coletta, Thank you for your feedback! We’re glad to hear your fish arrived on time and are settling in well. If you ever need any assistance or have any questions, feel free to reach out. We appreciate your continued support and look forward to serving you again!
Nobody is going to note their outrageous shipping prices? Shipping more than doubled the cost of a few fish, which is ridiculous. That's one way to run off a new and future customer.
By John “Doe” T.
Response from The iFISH Store· Mar 24, 2025
Hello John "Doe" Texan; Well, thank you for your feedback on our shipping price. We would be remiss if we didn't offer an overview of why shipping is so expensive for live tropical fish. Shipping live tropical fish via FedEx Overnight is expensive due to several important factors: 1. Speed & Reliability – Live fish must be shipped overnight to ensure their survival. FedEx Overnight is a premium service that comes with a high price due to its priority handling. 2. Specialized Packaging – We use high-quality insulated boxes, oxygen-filled bags, and temperature-regulating heat or cold packs to protect the fish in transit. These materials increase both the cost and package dimensions, leading to higher shipping fees. 3. Dimensional Weight Pricing – FedEx charges based on both weight and box size. Because our packaging is designed for the fish’s safety, it results in larger shipping costs. And at the end of the day, we're shipping a box of water. For one single $4.99 fish, you can't get away from a 5-7 pound package. 4. Special Handling Fees – Live animal shipments require extra care, and FedEx applies additional fees for proper handling. 5. Fuel Surcharges & Delivery Zones – Shipping costs vary based on distance, with cross-country shipments incurring higher fees due to fuel surcharges and zone-based pricing. Unlike many competitors, we do not hide shipping costs within the price of our fish. Instead, we offer lower fish prices and keep shipping fees transparent. While some may be taken aback—especially when the shipping fee exceeds the cost of a single fish—we believe this is the most honest approach. By separating shipping from fish prices, we ensure our customers pay a fair and accurate price rather than artificially inflating fish costs to disguise shipping fees. We hope that offers you more insight on why our shipping fees appear to be rather expensive but we can say with confidence that they are not inflated as we make no profit on shipping. All that being said, we didn’t think it was appropriate for you to use profanity in your email communication with us to object to our shipping costs—especially when you never even made a purchase. We’re always happy to answer questions and explain our pricing, but respectful communication goes both ways.
I simply ordered 2 discus. One arrived dead and smelled up the house so bad. And the other one had a very horrible disease that I could not cure with aquarium salt or any seachem meds...
By Sydney H.
Response from The iFISH Store· Mar 24, 2025
Hello Sydney, Thank you for providing the information we requested. Upon receiving it, we processed a refund for the perished Blue Turquoise Discus. As per our guarantee policy for the Super Red Turquoise Discus, we do require a photo to be eligible for a refund or credit and must be notified within two hours of delivery if the fish arrives perished or appears overly stressed. We did find it a bit concerning that there was no photo taken, especially if he was showing signs of labored breathing during acclimation and his fins deteriorated so quickly. One potential factor that may have contributed to the distress is the higher pH level in your tank. We maintain our discus at a pH of 6.8, and a sudden fluctuation to a higher pH of 7.6 could have been too stressful for the fish to thrive. We know you are disappointed, however, since no photo was provided, we couldn't process a refund or credit for the Super Red Turquoise. At the same time, we stand by the quality of our fish. We're very sorry this was not a better experience for you and wish you success with your preferred vendor.
All the fish came alive and well and healthy will buy again from them
By Avery W.
Response from The iFISH Store· Mar 7, 2025
Hi Avery; Thank you for your continued support! We’re thrilled to hear that your Cichlids arrived safe, healthy, and thriving. We truly appreciate your trust in us and look forward to serving you again in the future!
Bought 26 African cichlids all arrived healthy and alive. I waited a week to write this and all are alive still very impressed and very grateful of the service. If you're thinking about buying live fish online this is definitely the place to get them.
By Joshua V.
Response from The iFISH Store· Mar 6, 2025
Hi Joshua; Thank you so much for your kind words and for trusting us with your online fish purchase! We’re thrilled to hear that all 26 African Cichlids arrived healthy and are still thriving a week later. Providing high-quality fish and exceptional service is our top priority, and it means a lot to know we met your expectations. If you ever have any questions or need anything in the future, we’re always here to help. Enjoy your new cichlids, and thanks again for your support!
