Easy Peasy
Clear ordering instructions plus virtual try on sold me on using this site.
By Stacy L.
Friday, November 6, 2026 · Customer reviews of US businesses
The Fair Hearing score
Poor
455 reviews
Select a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
At Target Optical, there’s always more to see. We want to be the ally that WOWS! Our guests with the style they want, the value they need and the eyecare experience they love no matter where, when and how they shop - and having a blast while doing it! Backed by the power of EssilorLuxottica, we're available in over 540 stores across the U.S. We sell fashion that’s affordable, featuring top brands like Ray-Ban, Coach, Emporio Armani, Ralph, Oakley and more.When it comes to taking care of your eyes, we can't say enough about the importance of an annual eye exam, provided by the independent doctors of optometry associated with Target Optical. Every day we deliver on our promise by bringing together quality eye care, fashion, affordability and a simple, fun shopping experience.
Target Optical (targetoptical.com) has 455 customer reviews on The Fair Hearing, with an average rating of 2.8 out of 5.
455 approved reviews, newest moderated first
Clear ordering instructions plus virtual try on sold me on using this site.
By Stacy L.
Easy and straight forward.
By Patrick Mwanza BA (Econ) ACCA G.
I love them, they are really nice and affordable
By Towanna J.
Bought my daughter a pair of glasses added prescription online and got a demo pair sent. No prescription. I thought I was getting a great deal based on insurance due to the cost. They charged me and kept the warranty fee and only returned a fragment of what I paid. They were not helpful and lied about the full refund. And even if they were not a demo pair the frames were cheaply made. I feel like I was not treated fairly nor respectfully. Target presents itself as equal and as if they are corporate responsible and cares about its customers but that in my case is not true. Could it be because I don’t fit a certain profile?
By Hurt C.
Response from Target Optical· Sep 13, 2023
We’re sorry to hear of your recent experience and we’d be happy to look into it for you. Please send us your name, email address, order number(s), and any additional details to [email protected]. Again, we apologize for the inconvenience and look forward to hearing from you soon.
Billing on insurance shows 225.00 total. Insurance paid 225.00 I was billed b y target for 35.00, Why
By rodney C.
Response from Target Optical· Sep 8, 2023
We’re sorry to hear of your recent experience and we’d be happy to look into it for you. Please send us your name, email address, order number(s), and any additional details to [email protected]. Again, we apologize for the inconvenience and look forward to hearing from you soon.
I ordered my glasses using my current prescription easily using the online service. My glasses came quickly in the mail and I am happy with the results!
By Angela L.
We put in my husband's insurance information and we thought we were getting prescription glasses but got a cheap demo pair. No wonder they were marked down so low. I'm trying to return them on the website but the page cannot be found.
By Dee
Response from Target Optical· Aug 30, 2023
We’re sorry to hear of your recent experience and we’d be happy to look into it for you. Please send us your information by clicking this link: https://www.luxotticacustomercare.com/targetoptical/guest-care-form. Again, we apologize for the inconvenience and look forward to hearing from you soon.
Andrea, Blaine MN target optical, was courteous and helpful. I was on vacation and needed glasses repaired. Can’t thank her enough!
By Donna C.