Smooth transaction
Smooth transaction! Awesome products! Will be ordering again and again and again!!
By Vince C.
Thursday, November 5, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
364 reviews
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Honesty, pricing, process and quality scores appear once 5 customers have rated them.
Offering Fine Wines and Craft Spirits Since 1977.
Prima Vini Wine Merchants (primavini.com) has 364 customer reviews on The Fair Hearing, with an average rating of 4.8 out of 5.
364 approved reviews, newest moderated first
Smooth transaction! Awesome products! Will be ordering again and again and again!!
By Vince C.
Always the best wines and fair prices. Great staff.
By RICHARD G.
Fast shipping, good prices
By GCS
I've been a Prima customer for 20 years. John, Frank and their team have helped me learn about a wide variety of wines and have made great recommendations, all at a fair price.
By Michael M.
All I can say is WOW! I am beyond impressed with this company, their product selection and values. I called Prima to gather some information about their business, prices and shipping information, and felt completely confident making an out-of-state purchase from them. Not only was Peter extremely helpful, he answered all questions I had and provided helpful tips with making larger purchases in the future. Shipping was fast and my products arrived without defects, which is great for adding items to my personal collection. I assure you, I will purchase again from this company. Thanks Peter and the Prima Team!
By Michael N.
Outstanding wines, great customer service
By Emerson H.
Outstanding customer service, selection, shipping and packaging. Will definitely order from them again soon!
By Andrew G.
Quick service, value on a quality product
By Craig