Monday, November 2, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
364 reviews
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Honesty, pricing, process and quality scores appear once 5 customers have rated them.
Offering Fine Wines and Craft Spirits Since 1977.
Prima Vini Wine Merchants (primavini.com) has 364 customer reviews on The Fair Hearing, with an average rating of 4.8 out of 5.
364 approved reviews, newest moderated first
John and crew always do a great job, when we order wine, even shipping to AZ. We miss Prima since we moved to AZ from the Bay Area in 2020. I am so happy I can still wine from Prima. John is the reason Barolo is my favorite wine.
By Richard B.
Easy to order and excellent packaging. I’ve ordered several times and all the bottles were intact and on the date promised
By Mark M.
Prima Vini not only had a wine that is hard to find, but then queried me about delaying the shipment because of a heat wave.
By Dorothy D G.
I have never received my order. No updates or ways to check on the order.
By Teresa C.
For years, Prima Vini has been my “go to” for great wines at fair prices.
By Gregory P.
Terrific event with wine industry experts. Tastings were excellent and the presenters were most informative.
By Alan G.
The best to buy Wine
By Rodrigo Gomes de Lima A.
The wine club picks are wonderful and well priced! The staff is knowledgeable and helpful. AND the events are spectacular!
By Pamela T.
