Great service as always
Always great service and experience
By David P.
Friday, November 6, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
364 reviews
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Honesty, pricing, process and quality scores appear once 5 customers have rated them.
Offering Fine Wines and Craft Spirits Since 1977.
Prima Vini Wine Merchants (primavini.com) has 364 customer reviews on The Fair Hearing, with an average rating of 4.8 out of 5.
364 approved reviews, newest moderated first
Always great service and experience
By David P.
Nothing to complain. Well designed website for online purchase.
By StockFm
Great brands and great service!!
By Jeff S.
I have been buying wines from Prima for years. The reason being they seek out wines not found in the mainstream wine stores, they offer good values and are extremely knowledgeable in the products they offer. I have never had an issue with ordering online and picking up from the store. It is a seamless process. They will always have my business.
By Leslie
Will purchase from here again! Amazing customer service.
By Monica H.
The people that run Prima Vini are great and very knowledgeable. The store is a nice little hidden gem. We like it so much we make the trip from Tracy to Walnut Creek.
By Robert B.
Prima is absolutely the best! Great selection, great service, great prices, and most importantly, great people!
By Ernfred O.
I was mailed three bottles of the wrong mezcal, what I ordered was not the mezcal I received.
By Robert N.