These guys are the real deal and have…
These guys are the real deal and have never steered me wrong. Every purchase has been a true delight and pick up is super easy. Just wish they were closer to Santa Cruz!
By COGSWELL/MAENCHEN
Friday, November 6, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
364 reviews
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Honesty, pricing, process and quality scores appear once 5 customers have rated them.
Offering Fine Wines and Craft Spirits Since 1977.
Prima Vini Wine Merchants (primavini.com) has 364 customer reviews on The Fair Hearing, with an average rating of 4.8 out of 5.
364 approved reviews, newest moderated first
These guys are the real deal and have never steered me wrong. Every purchase has been a true delight and pick up is super easy. Just wish they were closer to Santa Cruz!
By COGSWELL/MAENCHEN
Never got an email back saying wine is ready for pickup, had to call. Previous service was better.
By Don
Great service, reasonable shipping rate for dead weight, and arrived well-protected and intact. Would do business with again.
By Andy S.
Great service
By Thomas T.
Very straightforward process.
By Renuka S.
Great selection; great advice. Thanks!
By David S.
Great wine, good pricing, quick shipping. A good package.
By John G.
Great prices and fast shipping. Overall it was a nice buying experience
By Brandon E.