Tuesday, November 10, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
266 reviews
PRIMALSSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
Your one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on The Fair Hearing, with an average rating of 4.5 out of 5.
Showing 230 reviews with 5 stars · Clear filters
Fiz uma ecomenda e até agora correu tudo foram muito prestáveis em todo o processo
By Bauni C.
Response from PRIMALS· Sep 13, 2026
Thank you for your kind review! We’re so glad to hear everything went smoothly and that our team was able to assist you throughout the process. We truly appreciate your support!
Well packaged. Product is as described. Brush is very soft and cleans well. Tongue scraper also cleans well. I love the clean products both for bodily health and the environment. So thankful it fits my current electric toothbrush base.
By Sarah
Response from PRIMALS· Sep 13, 2026
Thank you so much for your wonderful review! We’re thrilled to hear you’re happy with the products, packaging, and compatibility with your electric toothbrush. We truly appreciate your support and kind feedback!
Very soft bristles. Highly recommended !
By Jairo
Response from PRIMALS· Sep 13, 2026
Thank you for your kind review! We’re so glad you’re enjoying the soft bristles and appreciate your recommendation. We truly appreciate your support!
We've been using the Primal's electric toothbrush and horse bristles, as well as the boar bristles, for the last two months, and we will continue to do so as a family. We've been very impressed with the product and we're so glad that we've gotten microplastics out of our daily routine of brushing our teeth.
By shawn H.
Response from PRIMALS· Sep 13, 2026
We’re so glad to hear that your family has been enjoying the electric toothbrush and both bristle options! We truly appreciate you choosing PRIMALS and making the switch to a more natural daily routine.
Primals provides quality products that help remove toxins from your everyday life. I recently reached out to their customer support, and they are top notch as well. They are very responsive and helpful. This is a company that I feel good supporting.
By Brian B.
Response from PRIMALS· Sep 13, 2026
We’re so glad to hear that your family has been enjoying the electric toothbrush and both bristle options! We truly appreciate you choosing PRIMALS and making the switch to a more natural daily routine.
Learning about how all of our products contain microplastics and going through the grueling process to remove as much as possible is a lot. Primals makes an amazing set of products that are good for you and well made!! Their email series is well written and educational. Highly recommend using the products to enhance your world!
By Gabrielle San N.
Response from PRIMALS· Sep 13, 2026
We’re thrilled to hear that you’re enjoying our products and finding our emails helpful and educational! We genuinely appreciate your support and recommendation.
We ordered the horse hair bristle/bamboo replacement heads for our electric toothbrushes. For me personally, I am happy to not be getting all the microplastics in my mouth as I am brushing. The horse hair bristles feel great to my teeth and gums, but occasionally I will get a "horse hair" taste. I hate to use the adage, "it is, what it is", but that about sums it up. Trade off. When we ordered it was a pre-order, so we had to wait. Once in stock it shipped promptly.
By Corinne S.
Response from PRIMALS· Sep 13, 2026
We appreciate you sharing such an honest review! We’re glad the horse bristles feel great for your teeth and gums, and we’re happy your replacement heads arrived!!
Hi I am a new customer with Primal. I had a small issue that was almost resolved as soon as my email was sent. They took there time too respond with my issue professionally and helped me achieve my issues with more support then I could have asked for. They were so kind to the point they offered more then what I can hope for. The toothbrushes I have purchased recently have been the best investment to myself and my health. I will now be purchasing my toothbrushes with Primal instead of buying cheap plastic brushes that contains millions of microplastics each use. Thank you again Primal for the kind and helpful support. The team and the company is the best. Thank you.
By Dante
Response from PRIMALS· Sep 8, 2026
Dante, thank you for this. Sorting things out quickly is what we aim for, so it's good to hear the team came through for you. That first experience with a new brand matters, and we're glad yours ended well. Happy to have you with us, and glad the switch away from plastic is feeling worth it :)
