Kept in communication with me even…
Kept in communication with me even after the product arrived, and the product was exactly what I needed. Thanks
By Clayton B.
Sunday, November 8, 2026 · Customer reviews of US businesses

The Fair Hearing score
Great
416 reviews
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Founded in 2014, ICEPURE aims to transform residential plumbing systems and make high-quality, filtered water accessible in homes across America. Using cutting-edge reverse osmosis technology and contaminant-removing filters, our water purification solutions are 100x more effective than simple pitchers or faucet attachments. We develop user-friendly yet technologically sophisticated products, with conveniences like tankless machines, low-maintenance filters, and monitoring apps.With ongoing R&D focused on the next generation of water safety and environmental health, ICEPURE is paving the way for smarter homes and a sustainable future.
ICEPURE (icepurefilter.com) has 416 customer reviews on The Fair Hearing, with an average rating of 4.2 out of 5.
Showing 299 reviews with 5 stars · Clear filters
Kept in communication with me even after the product arrived, and the product was exactly what I needed. Thanks
By Clayton B.
I can honestly say I never got such prompt and thorough responses to my emails and concerns about a defective filter. Aurora answered my emails right away and offered me a new filter or my money back.. I couldn’t be happier with this company and with Aurora.
By Madelyne
The filters are entirely compatible with my refrigerator, but when I ordered the wrong item and the Amazon return period lapsed, Aurora of ICEPURE facilitated the return process anyway. They were responsive throughout and ensured that I got my money back ASAP.
By Brando
Ordered a key to reset the positioning of my water filter in my LG fridge and it works flawlessly!! This was a big deal because all the filters I bought wouldn't fit and didn't come with a key, in came ICEPURE to the rescue! Thanks so much for the constant communication and excellent service
By Mark E.
I made a mistake in ordering the right filters for my UTR400 RO filter device and reached out to Ice Pure’s Customer Service. Iris responded in a timely manner. She was very responsive to my dilemma. Very much appreciated her understanding of the error and took action to correct the order to the appropriate replacement filters. When they became available she notified me of the refund I had coming AND gave me the shipping numbers for overnighting the filters to me. Thank you Ice pure and IRIS!
By Paul K.
Customer service was great and on point! Ordered the bundle of water and air filters for my fridge but only got the water filters. When I notified customer service they immediately got the other parts to me
By Jessica
I bought this filter to remove bad smell from my drinking water. Before ICEPURE, I tried other brands and there filters last just a couple of weeks. So far this one has been outperforming all the others. I recommend.
By Clément
Following up on items ordered to confirm quantity was correct
By Denise