Monday, November 9, 2026 · Customer reviews of US businesses
The Fair Hearing score
Great
195 reviews
Groove PillowsSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
At Groove Pillows, we believe that a good night’s sleep is essential for both physical health and overall well-being. Our mission is to create pillows that genuinely support your neck and spine, reducing discomfort and improving sleep quality. Unlike traditional pillows, our designs are carefully crafted with ergonomics in mind, featuring a unique groove and raised sides to ensure the correct alignment whether you sleep on your back or side. Every Groove Pillow is made from high-quality materials that are both durable and comfortable. We understand that no two sleepers are the same, which is why our adjustable 2.0 version allows you to customise the height and firmness to perfectly suit your personal needs. The original Groove Pillow, with its thoughtfully designed groove, ensures your neck stays in a natural position throughout the night. We also prioritise our customers’ experience beyond the pillow itself. Our dedicated customer service team is always available to answer questions, provide guidance, and help you get the most from your pillow. Thousands of satisfied customers have shared how Groove Pillows have alleviated neck pain, improved posture, and helped them wake up feeling refreshed. At Groove Pillows, we don’t just sell a product—we provide a solution that supports healthier sleep and a better life. Every pillow comes with a 100-day trial, giving you plenty of time to adjust and experience the benefits yourself.
Groove Pillows (groovepillows.com) has 195 customer reviews on The Fair Hearing, with an average rating of 4.4 out of 5.
Showing 153 reviews with 5 stars · Clear filters
Took me around three nights to get used to the pillow but I absolutely love it. I have had my Groove pillow a couple of months now. Just the right degree of support and comfort. Never thought I’d find a pillow this comfy - have had neck problems for years and got through quite a few pillows until now.
By Dawn
It’s taken me 53 years but eventually found the absolute perfect pillow. And I’m not saying that lightly. It doesn’t matter which way you sleep this does it all. I’m currently under the care of an upper cervical specialist who recommended (told me) to get this pillow. Also said I need to start training myself to sleep on my back as this is going to help with my neck/spine realignment needs. Difficult for me as I’m traditionally a side sleeper. However, within a little over a week, I am pretty much sleeping on my back and feeling the benefits. This pillow makes it easy as the shape holds your head into place perfectly. If you tilt your head to either side, there’s no normal plumping up of the pillow required. The shape of Groove gives the perfect shape for you to rest your head and is SO comfortable (in any position!) Equally if you do want to sleep on your side this is covered as well. Simply place your head on whichever side you wish, out of the groove ie the dip in the centre; closer to the edge of pillow and this is raised slightly meaning your neck is straight as it should be while sleeping on your side. The angled groove underneath is also the perfect shape for your shoulder to fit snuggly into. It’s brilliant. The pillow is just ‘already’ in exactly the shape you need it, where you need it, when you need it. Without having to reshape or plump. Can’t recommend it highly enough. Everyone should have one. I know the benefits are just going to get better and better as my spine and body adapt and adjust as will my sleep. 5 stars. The only thing that would be nice is to be able to order the pillow cases you want when you want which don’t seem to be in stock. I’ve been trying to order the silk fitted case but still unable to at the moment (?) Small thing and doesn’t effect the use of the pillow which comes with a removable washable cover anyway.
By TJ
This pillow has improved my sleep greatly. Can't go back to a normal pillow
By Nick
I cannot believe the difference after only two nights sleep,no neck pain or sinus headache that I normally have in the mornings...
By Kim W.
The first night I used the Groove Pillow, I didn't really have any expectations as I had read the reviews and was aware it could take a bit of time to feel any benefits. But after that first night, I awoke with no neck pain and felt fantastic! I absolutely love getting into bed and settling my head into the groove; it feels so nice! I am mostly a side sleeper and this pillow really works for sleeping that way too as there is an indentation on both sides for my shoulders to snuggle under without lifting the pillow and my head and neck are fully supported. I am very pleased with the pillow and really glad I bought it. Thank you!
By Sara
For the first in a long time I have woken without a stiff neck. My neck muscles are looser and I no longer wake up with pins and needles in my hands!
By Sue M.
I bought this really as a last resort. I’ve had chronic neck and shoulder pain for the past six months and my sleep was very disturbed. I have slept so much better with the Groove Pillow and I absolutely intend to continue to use it wherever I go now. There are some really expensive versions of this type of pillow out there. I can’t believe how brilliant this one is at the price. Would definitely recommend 👍🏻
By Angela
The neck pain pillow worked really well. It’s just far easier to get comfortable so I feel that my sleep quality has been higher.
By Emily
