Sunday, November 8, 2026 · Customer reviews of US businesses
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67 reviews
Bimmerdirect - EuroDirectSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
<349,348 customers. EuroDirect is an extension of one of the largest Taiwanese manufacturing plants for European automotive electronics. EuroDirect was created to better serve customers in western markets such as the United States and Europe.EuroDirect manages one other brand, BimmerDirect, under it's portfolio. The main wesbite for EuroDirect is BimmerDirect-Taiwan.com.
Bimmerdirect - EuroDirect (bimmerdirect.com) has 67 customer reviews on The Fair Hearing, with an average rating of 3.6 out of 5.
67 approved reviews, newest moderated first
Very fast response time. Helped me fix my problem trouble free
By Michael
Response from Bimmerdirect - EuroDirect· Aug 22, 2025
Hello Michael, Thank you so very much for the kind words. If you need help, warranty claim, product information, advice, etc. you can of course contact us. Regards Luo EDirect Taiwan
Great product, why gatekeep updates? I bought an MMI+ box for my BMW. Great bit of kit, fairly seamless and looks great. But why do you ask us to email you just for software updates and the "Online Software Update" requires a pin which you haven't provided in the manuals???? very odd.... This is the only thing letting it down
By Jack
Response from Bimmerdirect - EuroDirect· Jul 16, 2025
Friend, you are not a software or hardware engineer. You do not understand the complexity behind software updates. Software updates are not made for fun and they are not cheap. They are made to make the device stable which has already been done. Your device has only been in use for 2 months so far. It is already up to date. The update pin is protected for this exact reason here. Applying random updates made for other processors will brick the device and burn the PCB board. This is electronics 101. People with your exact mindset have attempted to do this and then damaged the device permanently. To ask for software updates when this device is only 2 months old with the newest software and then attempt to enter the engineering menu without any knowledge of this area, is exactly why we have to do this. We tell you to email because 1. there is hundreds of device we make and 2. applying wrong update can brick device. It is on the website in plain english and common practice. If you want to be a software engineer, you can spend 4 years learning in University and then come back to us to apply. Your first task will be to write new software update every week or month and if you do not we will say you are "gatekeeper". You will soon quit within the first week because it is not realistic venture. Your device is up to date and stable. It is CarPlay device not engine computer, mobile phone, etc. No one will make a software update for fun or routinely when not needed, as it increases unstable performance. Your own manufacturer BMW hasn't released an update for your car in 10+ years. If you need help on specific setting config, you can of course send us question however. Most of the time people will be confused on certain area with new device and may need this. Regards Kang EDirect Taiwan
The BMW MMI Box works great! Seamless integration and very easy to use. Installation was straightforward, and everything functions as expected. What really stood out was the customer support. Super responsive, helpful, and professional throughout the whole process. Highly recommended!
By Robert B.
Response from Bimmerdirect - EuroDirect· Jun 23, 2025
Hello Robert, thank you very much for the kind words! I am glad we were able to resolve the customs issue for you with no cost to you. Enjoy the product! Regards Luo EuroDirect Taiwan
Easy and simple install and a really good working product! Lost the pdf instructions so emailed and got them within 5 minutes! Overall great value for money.
By customer
Response from Bimmerdirect - EuroDirect· Jun 23, 2025
I do not know your name because it is not public, but please know you are appreciated by us dear friend! Please enjoy the screen! If you need help you can of course contact us via WhatsApp or email. Regards Luo EuroDirect Taiwan
Spoke to Kang on the WhatsApp helpline and he was extremely helpful. Addressed my issue as quickly as possible, ran through my options and proceeded with my chosen solution straight away. Aftermarket products always make me nervous so it’s great knowing that the support and warranty is there when things aren’t 100%
By Jacob R.
Response from Bimmerdirect - EuroDirect· Jun 23, 2025
Hello Jacob, Thank you very much for the kind words. Kang is one of our best engineers truthfully, I am glad he was able to help you. Yes! The product warranty is long because sometimes things will happen for certain. If you need anything else in the future, of course contact us and we will take care of it! Regards Luo
Straight forward, fast, and friendly conversation from Kang
By Christopher G.
Response from Bimmerdirect - EuroDirect· Aug 22, 2025
Hello Christopher, Thank you for the kind words. I just wanted to let you know that I've passed on your thoughts to technician Kang. Glad to hear he handled your item exchange smoothly. Regards Luo EDirect Taiwan
Great company to deal with, provided you're not a snowflake who is easily offended by blunt answers for asking questions already addressed on their website. I purchased a 2017+ BMW MMI box and received it (Alberta Canada) within 10 business days. Diagrams and instructions provided are easy to follow but you may want to check out several YouTube DIY videos which vary in quality and detail. Many YouTube content providers edit out the trickiest part of the installation process; cable management and the exact location for the MMI box. This can be frustrating if you have a larger head unit with no space above, below or behind to place the MMI box! When I first received the MMI box, I contacted tech support via WhatsApp during regular business hours and within minutes, I received a detailed reply along with installation instructions. Although I've only been using the MMI box for a couple of days, it appears to be of excellent quality and works almost seamlessly with the BMW original EVO I-drive 6 head unit. In summary, I would not hesitate to buy from Bimmerdirect/Eurodirect. They are a solid company and offer a great product with excellent service!
By Bob P.
Response from Bimmerdirect - EuroDirect· Jun 4, 2025
You are the ideal customer of our factory, friend. Please do not hesitate to reach out with any question or concern! Your device is covered by 3-year warranty as well. Regards Xiang EuroDirect Taiwan
I bought my unit a few years ago (probably around early 2023). It was working perfect but I made the mistake of leaving it parked outside in the sun for an entire year during deployment. When I came back it was destroyed as you can imagine. I sent the old one back in and after about 11 days the new one came in. Really can not complain considering I thought I’d have to buy a new one.
By EuroCar M.
Response from Bimmerdirect - EuroDirect· Jun 23, 2025
Hello friends, Thank you very much for these kind words! Yes, sometimes leaving the car in sun for very long time can damage LCD displays. Luckily your device was still in warranty, you can always contact if you need more help for certain! We wish you and your magazine company best of luck in future Regards Luo
