Monday, November 9, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
815 reviews
AylaSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
At Ayla, we think that a great beauty shop shouldn’t just deliver the most effective non-toxic products in the world. So we also deliver the most well-informed, personalized guidance — turning the simple search for a product into an enlightening journey.Browse our expert-curated range of the most effective and good-for-you beauty products from around the world: each one was chosen for our shelves for a specific reason. If you'd like more guidance at any point, take a bespoke journey with us by ordering custom samples created just for you. You can also get a list of personalized recommendations from our rigorously trained Guides. Either way, we're always available to help you get the best results. Call, email, or visit us at our San Francisco studio — our current store hours are M-F from 10am-5pm, and we're located at 1825 Bush Street in San Francisco.Please note that we are not related to a company based in Australia with a similar name.
Ayla (aylabeauty.com) has 815 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
Showing 773 reviews with 5 stars · Clear filters
Fantastic place to shop for niche natural skincare, makeup and hair care brands. The products they carry are effective and luxurious to use, and some lines can only be found at Ayla. Wonderful helpful and knowledgeable staff and super fast shipping.
By Ginger W.
Response from Ayla· Apr 21, 2022
We're so happy to hear that you enjoyed your shopping experience with us, Ginger! Thank you for your review!
Great selection, friendly staff. I once had an issue with a product and the customer service was excellent. I was given a full refund. They stand by their products.
By Cornelia S.
Response from Ayla· Apr 18, 2022
Thank you for taking the time to write your review, Cornelia!
Great service, timely shipping, products always in good condition. Nice rewards. Never had any issues!
By JC
Response from Ayla· Apr 14, 2022
Thank you for your review!
Because I'm interested in harmless alternatives to many products on the market, I hit Google and searched for the most environmentally-friendly lipstick available. Ayla got my attention. I ordered two colors and am delighted with both. Definitely, I'll recommend to friends. Thanks!!
By Melissa B.
Response from Ayla· Apr 14, 2022
We're so happy you discovered us, Melissa, and that you love the lipsticks!
It’s always such an amazing experience to come into your store! The products are very high quality and the guidance from the team is so helpful. I’ve had the pleasure of working with Ane on multiple visits and it’s always such a pleasure! Love what you all are doing and I am absolutely a loyal customer now
By Alyssa B.
Response from Ayla· Apr 14, 2022
Thank you! We love your visits Alyssa, and we're thrilled that you discovered us! We look forward to seeing you again!
I’ve been ordering from Ayla for years and it’s always exceptional service!
By GT
Response from Ayla· Apr 14, 2022
We truly appreciate your support - thank you!
I called Ayla today and spoke to a wonderful employee name Emmy. She was super helpful and I ordered my favorite Marie Veronique products. I will be telling my friends and family about my experience and sending them your way!
By Alison A.
Response from Ayla· Apr 14, 2022
We're so happy that you enjoyed your experience with us Alison! Thank you!
The standard in customer service. The custom samples with each order are such a wonderful treat! I love the Rewards program. The best shopping experience, bar none.
By Rachael R.
Response from Ayla· Apr 14, 2022
Wow Rachael, thank you!! This means the world to us.
