Saturday, November 7, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
72 reviews
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Honesty, pricing, process and quality scores appear once 5 customers have rated them.
AssureStart is a technology company that’s changing the way small businesses buy general liability and property insurance. With 24/7 online access, small business owners can apply, get coverage recommendations and a rate quote, and purchase a basic business owner’s policy in a matter of minutes – with a downloadable certificate of Insurance available at the point of sale. The process is fast, convenient and paperless. And because we sell direct to small businesses, we can pass along expense savings in the form of more competitive rates.
AssureStart (assurestart.com) has 72 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
72 approved reviews, newest moderated first
Because I just bought the business owner policy today, I really can't say much more than the enrollment process was smooth with no problems and the premium was attractive relative to alternatives. I was able to download my insurance certificate and everything seems fine.
By J Wayne Moore P.
From start to finish, I got my policy quicker than I have ever gotten one before. Most other companies takes a few days but AssureStart only took about 5 minutes, and most of that was the time it took me to pull my credit card out of my wallet and enter it in.
By Jeffery M.
There have been a few stores broken into recently and choosing insurance use to be chore. This made it simple,and quick.
By Manhattan Eyeworks I.
Absolutely loved the quick quote and sign up process, without referring to an agent. I cannot believe anyone would subject themselves to an agent anymore.
By Sketch By A.
Very convenient! The sales person was knowledgeable, willing to figure out how to accommodate my "non-traditional" business, and not patronizing or annoyed by my many questions and paranoia about getting the policy right. I like that I can speak directly to someone on the phone without holding and being transferred to multiple departments or in the case of a broker--to other outside companies for a quote. It was also very easy to chat online and I like the design/user interface of the site and customer account pages. After spending half a day on the phone, most of the time on-hold, just trying to get questions answered with other companies, including the previous company I held a policy with, I was relieved to find this company in a last ditched effort to make something happen today/before the weekend and was able to actually obtain a policy through AssureStart in under an hour. This was after being told by 2 different agents/companies that I would "have to realistically wait until Monday for anyone to help me." With hours until 12 am EST, they were able to accomodate the few inquiries I had while exploring the site and company after I made the purchase. My only concern is that I now see that my insurer, Midvale Indemnity Co, has reorganized after going through liquidation as Lumbermens according to the Texas Department of Insurance. I am not sure what that means for me...I will try not to be nervous about my decision as I normally go through arts organizations that do all the homework for me to purchase these products for my small business. I would and will recommend this Co. to others--many in the creative class are grossly under-insured.
By lwProj>X
Response from AssureStart· Oct 19, 2014
Thank you for the nice review! So glad that we were able to help you out. I wanted to comment regarding your comment of concern. Midvale Insurance is owned by American Family insurance and is very financially sound. In June of 2012, American Family entered into an agreement to purchase Lumbermens Casualty Insurance Company (“LCIC”), as a “clean” shell company. LCIC was a subsidiary of the Illinois-based Lumbermens Mutual Casualty Company, which was placed in rehabilitation by order of an Illinois Circuit Court on July 2, 2012. What that really means is that prior to American Family purchasing the "shell" and renaming it to Midvale, there were issues which required it to liquidate. It is fairly common for Insurance Companies to purchase the shell of companies and rename. You are with a financially sound company and thank you! Denise Larzalere Chief Service Officer AssureStart Insurance
wow this is great
By Melendez Management L.
Getting commercial insurance was simple, easy and affordable.
By Gravesend Flag Co I.
Thumbs up for Karen, who patiently and with expert knowledge solved each of my doubts to get my first insurance as a freelance sole proprietor photographer. The live chat experience becomes more humane (and useful) if you have someone on the other side who knows what they're doing and are willing to help you get your goal. Great job!
By Sion
