Tuesday, November 10, 2026 · Customer reviews of US businesses
The Fair Hearing score
Great
537 reviews
AllurezSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
In 2010, Allurez was founded by Raphi to make the jewelry shopping experience special once again. Upon researching the industry, he discovered that most jewelry sold in stores was made overseas with inferior quality to jewelry made in the USA, and was sold at extremely high prices.What Raphi did next was launch Allurez for the jewelry customer to go directly to the source, and hired the best designers and jeweler's in the industry. By doing this, Allurez revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Customized for you and filled with true and sentimental value.Since then Allurez has grown to a household name and is now one of the fastest growing jewelry brands in the US. Allurez is featured in the press at Brides, the Knot, Cosmopolitan and many more.THE COMPANY NAME WAS DERIVED FROM THE WORD ALLURE.The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.
Allurez (allurez.com) has 537 customer reviews on The Fair Hearing, with an average rating of 4.3 out of 5.
Showing 402 reviews with 5 stars · Clear filters
The quality of diamond was superb! My fiancé was so happy and customer service was the best. They actually care and go the extra mile to see that you are satisfied! Will definitely recommend!
By jojo
Response from Allurez· May 6, 2021
Hello Jojo! Thank you for being a loyal customer. It has been a pleasure to assist you. Hope to hear from you in the near future.
My wife loves the necklace I had shipped and it arrived really fast/secure, despite being ordered the week before Valentines Day. Will definitely be doing business here again.
By Jim F.
I bought a loose diamond from allurez. At first, I bought a diamond from them that didn’t fit my setting so I had to return it. After a couple emails they refunded me. I bought another diamond that was the correct size and specifications. I was on a sensitive timeline, but they got hit with a snow storm in new york so they couldn’t ship it. But I expressed my need and concern for receiving the diamond quickly and they shipped it two days after the storm hit. I received it in secure packaging and just enough time. One of the concerns I had was that I bought an SI2 clarity diamond and was worried that it would be cloudy or spotty with black marks. Fortunately it was a gorgeous diamond. It had perfect color, cut and carat. There was a tiny spot on the edge of the diamond that could be seen with the naked eye if you were looking hard, although it wasn’t a big deal because the setting on the ring hid the inclusion. I even compared my diamond with a VS diamond under x5 magnification (I know that’s random but I have a pair loupes) and there was no difference other than the inclusion that couldn’t be detected when it was set. It was affordable too, I saved $800 on the same their diamond than the local jeweler on the a diamond with the same specifications. I brought it in to my local jeweler where I bought the band setting from and she had all the other employees come look at the diamond because they all loved the way it looked with the ring. Allurez did some exceptional work on this diamond. Would definitely buy another loose diamond from them. I spoke with Rojan through the whole process and he was very helpful and kind.
By David S.
I just received my gorgeous gold pendant from Allurez! It arrived quickly and beautifully packaged. A lovely Vintage inspired piece in 14k yellow gold with sparkling diamonds. Simply devine!
By Breann B.
They will make my Wife's Valentine's Day one to remember.......
By Clifton K.
Amazing service, despite the distance. Beautiful customize item.
By ברוני ו.
After searching the web of the many jewelry store sights (I won't go into stores because of the pandemic) and seeing most of their blah selections and extremely high prices, all with a standard of 10k gold, I clicked onto Allurez web sight and was thrilled by them. Their products are handcrafted, made in the USA and they are based in NY. So I took my chances and ordered a white gold 14K opal and diamond cross for my granddaughter's baptism. After receiving it less than 2 weeks later I was filled with pure joy. This piece was not only what I pictured in my head but better. AND the cost was far less than the high end jewelry stores with standard 10k gold. Their customer service is wonderful, helpful and very polite. After receiving and loving my purchase I called them to ask for business cards to pass along to my family and friend. Highly recommend Allurez.
By Thrilled G.
I purchased my fiance's engagement ring from this company and it turned out beautiful! The quality is perfect and the whole entire staff is very accommodating! Looks like I found the spot to purchase my wedding band from!! Thank you Allurez.
By Leah
