Love all their products
Love all their products. They don't have a sauce or a turkey stick that you won't love!
By Rachel B.
Saturday, November 7, 2026 · Customer reviews of US businesses

The Fair Hearing score
Excellent
454 reviews
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Honesty, pricing, process and quality scores appear once 5 customers have rated them.
The New Primal pioneered grass-fed jerky in the US years ago and has since emerged as a tour de force brand, crossing categories with clean-lable condiments, helping to lead a Whole30-based better-for-you movement across grocery stores nationwide.
The New Primal (thenewprimal.com) has 454 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
454 approved reviews, newest moderated first
Love all their products. They don't have a sauce or a turkey stick that you won't love!
By Rachel B.
Amazing products, fast shipping. I’m very pleased with everything I’ve ordered. I ordered the new Smokey BBQ sauce and it’s so good. Already ordered a second bottle.
By Jennifer W.
Love it. Low sugar, big taste.
By Paul R.
I am in absolute love with the bbq thins. So much so I ate them ALL in one day 🤦🏼♀️
By Kim G.
I had been enjoying the new Primal products for a few years now, I got a few bags of the beef jerky which didn't taste right and we're very chewy into difficult to swallow, I reported that to the company and they responded by sending me other products to try and enjoy. What a fantastic company and what fantastic customer support! Thank you so much I am a customer for life
By Darryl R.
Response from The New Primal· May 20, 2020
Hi Darryl! We appreciate your support and thank you for allowing us to earn your trust back! Our customers mean the world to us! Thank you! -Melissa
I love all New Primal products and keep them regularly stocked in my home, but their buffalo ranch dressing is my new obsession. It is absolutely perfect. It is the best buffalo flavor taste I’ve ever had and mixed with the ranch, it takes it to a whole other level. I cannot recommend it more! It shipped in a very protected box as well, so it arrived in perfect condition. Their new products keep getting better and better.
By Katie S.
Customer service has been amazing. I had an inquiry, got a fast & friendly response. I really appreciate the personalized care for my favorite, must-have ketchup!
By Brooke A.
Everything about New Primal is awesome. The New Primal sauces got me through so many Whole30's early on! I learned very quickly I could make recipes and foods just as delicious if not more with Whole30 Approved products. We don't even think about other sauces and dressings and the Beef Thins are my favorite snacks! My clients love these products too and I enjoy introducing them to the wonderful world of flavor that awaits!
By Kristi Hujik Whole30 Certified C.