Monday, November 9, 2026 · Customer reviews of US businesses
The Fair Hearing score
Bad
200 reviews
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Straight Ahead Beauty is a manufacturer located in South Florida that sells solely business to business and on our website www.straightaheadbeauty.com. Refund or return requests for purchases made anywhere other than our website must be handled at the point of sale. We are only able to assist with warranty claims if a tool is broken or defective and purchased from our website.Straight Ahead Beauty was founded on two principal ideas: that style and beauty are for everyone, and achieving yours on a daily basis should not be a struggle. Our founder's imagination, combined with a team of experts with over 40 years of combined experience, has inspired a line of hair tools and rejuvenating hair care products that not only use the best materials available but also embrace the latest cutting-edge technologies. We are constantly pushing ourselves to bring new and innovative salon-quality tools to your home.
straightaheadbeauty.com (straightaheadbeauty.com) has 200 customer reviews on The Fair Hearing, with an average rating of 1.9 out of 5.
Showing 148 reviews with 1 star · Clear filters
The curler and flat iron get way to hot. I have burned my fingers trying to use them. The shampoo and conditioner are terrible, they caused excessive hair loss in a very short period of time. Wishing I had not fallen for the scam at the mall.
By Elaine
they send imposters to buy their own resale product to give them negative reviews, while their authorized reps encourage resale. These are unscrupuluous dishonest ruthless arrogant people who operate like gangsters, don't hesitate to destroy honest small businesses. I wish them the same fate one day
By Sam S.
I completely fell for the scam at Providence Place Mall yesterday. I was sold something that I was told was the pro glider 2.0 rose gold, but when I got home the element in the box was seemed a much cheaper replica, and it says pro glider 1.0. It doesn't curl my hair as the professional item they tried on my hair at the mall. I paid $200 for it and I was totally scammed. Now that I want a refund, the printed receipt says "No refund" and I was never told that before purchasing the item. Please never buy any of these products at the mall!!!!
By Gisela
Response from straightaheadbeauty.com· Oct 6, 2026
We’re very sorry to hear about your experience and understand how frustrating it must have been to believe you were purchasing the ProGlider 2.0 and then discover that you received the ProGlider 1.0 instead. We are an independent manufacturer, and our products are sold through independent retailers. Based on what you’ve described, it sounds like there may have been a mix-up at the retail location where your purchase was made. In fact, the ProGlider 1.0 is a little bit of a nicer model as it features built-in temperature control, which is an added feature designed to help provide more consistent heat. We’re also sorry to hear that you were unable to recreate the same style at home. Many of the independent retailers that carry our products have professional stylists working in their locations. Professional stylists have extensive experience using styling tools, and sometimes it can take a little practice to become comfortable with a new tool and recreate the same results at home. We certainly understand your disappointment, especially if you were expecting the ProGlider 2.0. Since your purchase was made through an independent retailer, we would recommend contacting the retailer directly regarding the product you received and see if they can exchange the tool for you. We’re sorry for the misunderstanding and hope the retailer is able to help resolve the situation for you.
I was scammed. They showed me and sold me a infrared high end straightener. The one I opened in the box is a cheap basic ceramic straightner. I paid $187 for it. Very upsetting. They advised a different product and gave me something different. The sales women was very pushy and after I purchased it she kept trying to sell more & more. I walked away at one point and she hollared for me like I forgot something and she kept on and on. Forceful & dishonest sales tactics. This happened at the Cool Springs Galleria Mall.
By Marina D.
Response from straightaheadbeauty.com· Sep 8, 2026
We’re very sorry to hear about your experience and understand how upsetting it would be to believe you purchased one of our infrared high-end straighteners, only to open the box and find a different tool inside. Because your purchase was made through an independent retailer, we would recommend first returning to the retailer where you made the purchase and bringing this to their attention. Did you have an opportunity to go back to the store and let them know that the tool you received was not the one you were shown or intended to purchase? If there was a mix-up or misunderstanding at the time of purchase, we’re hopeful the retailer will be able to assist you with exchanging the tool for the correct model. Purchases made through independent retailers are handled directly by the retailer in accordance with their return and exchange policies. We’re sorry again that you had a frustrating experience, and we hope the retailer is able to resolve the issue for you quickly.
There is genuinely nothing good to say about this company. My wife tried a few of the products and it irritated her skin (scalp) and smelled horrible. They also didn't want to accept a return and their support was rude. Avoid at all costs. To clarify, the exact products were the "Straight Ahead Aura Hair Serum with with Angelica oil" and Retinol and the "Revitalizing Moroccan Hair Serum".
By Byron Y.
Response from straightaheadbeauty.com· Jul 21, 2026
We're sorry to hear about your wife's experience. However, we believe this review may have been intended for a different company. We do not manufacture or sell skincare products or any products designed for use on the skin, and we have no record of any customer interactions under this name. If this review was posted in error, we kindly ask that you verify the company it was intended for. If you believe it was meant for us, please contact us directly so we can look into the matter.
Worst straightener I ever bought. Doesn't heat up enough to make my hair straight. I went back to my Conair one and it blows this one away. Do not waste your money!!
By Christina G.
Response from straightaheadbeauty.com· Jul 21, 2026
We're disappointed to hear our flat iron didn't perform as expected for you. Our styling tools are designed to reach professional styling temperatures, so if yours isn't heating properly, it may not be functioning correctly. We'd appreciate the opportunity to assist you. Please contact our support team at [email protected], so we can troubleshoot the issue and, if necessary, help you with a warranty replacement.
A women came up to ask me a question I said yes and she grabbed me and had me sit in one of her chairs to demonstrate the flat iron she made it expensive and drop the price to 120 it was my birthday at the time and my boyfriend was with me. I’m a pretty shy person and I was uncomfortable with all this going and my boyfriend was trying to get me to leave with him but the lady was a causing and scene and trying to made my boyfriend the bad guy. I felt like I wanted to cry and I bought the flat iron because I felt so much pressure under that moment I gave it to my sister I never used it and it broke 3 months later. I have a warranty for a new one but I never want to be near your company again. Shameful that you pray on vulnerable people to sell them junk
By JD A.
Response from straightaheadbeauty.com· Jun 22, 2026
We are very sorry to hear about the experience you had at the third-party retailer where you purchased your flat iron. We understand how uncomfortable and frustrating that situation must have felt, and we sincerely apologize that your interaction left you with such a negative impression. We want to clarify that the retailer where the purchase was made is an independent business and is not owned or operated by us. We do not condone any sales practices that make customers feel pressured or uncomfortable, and this is not the experience we want anyone to have with our brand. Regarding your flat iron, we would be happy to assist you through our manufacturer’s warranty and replace the tool for you directly, so you do not have to return to or work with that retailer again. We would appreciate the opportunity to make this right and provide you with the customer experience we strive for. You can file your claim directly on our website www.straightaheadbeauty.com. Please feel free to reach out to [email protected] if you have any issues filing the claim. We're here to help.
The salesperson in the Augusta, GA mall was very pushy and full of lies. I was told the iron used steam. That was a lie. The one used as a demo on my hair was not what was in the box when I got home. SCAM! They need to be kicked out of the mall! The iron I purchased does pull and dry out your hair. It is a piece of junk.
By Ava
Response from straightaheadbeauty.com· May 12, 2026
We would like to learn more about your interaction with the independent retailer you visited and see how we can help ensure you have the correct tool. Please contact us at [email protected] so we can assist you further.
