Very straightforward process.
Very straightforward process.
By Renuka S.
Monday, November 9, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
364 reviews
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Honesty, pricing, process and quality scores appear once 5 customers have rated them.
Offering Fine Wines and Craft Spirits Since 1977.
Prima Vini Wine Merchants (primavini.com) has 364 customer reviews on The Fair Hearing, with an average rating of 4.8 out of 5.
Showing 333 reviews with 5 stars · Clear filters
Very straightforward process.
By Renuka S.
Great selection; great advice. Thanks!
By David S.
Great wine, good pricing, quick shipping. A good package.
By John G.
Great prices and fast shipping. Overall it was a nice buying experience
By Brandon E.
Was able to find items I couldn’t find anywhere else and the shipment was accurate and package robust for shipping. Will use again.
By Brad
Ordered online. Great packaging! Frank was very helpful! Thank you!
By Melissa H.
Prima Vini Wine Merchants offered a tough to find bottle that they shipped straight to my door. The bottle arrived unscathed and exactly as described. I would definitely order from them again.
By Lawrence
My recent review was very critical of Prima Vini because of a lack of response to an order. In their usual form, I received a call the next day from Brandon, apologizing and explaining the shops had been closed for a break after the Christmas rush. He offered to deliver my order the next day, which they did. THAT’s the kind of customer service I’ve experienced over the years, and why it’s my go-to wine & spirits merchant! Original review: I love you all, but I placed an order last week and have heard nothing about whether I can pick it up. I did email last week asking about it. No response.
By Paul G.