Great written reviews that I save and…
Great written reviews that I save and store in the wine rack with each purchase so I remember why I choose a certain wine.
By Timothy D.
Monday, November 9, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
364 reviews
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Honesty, pricing, process and quality scores appear once 5 customers have rated them.
Offering Fine Wines and Craft Spirits Since 1977.
Prima Vini Wine Merchants (primavini.com) has 364 customer reviews on The Fair Hearing, with an average rating of 4.8 out of 5.
Showing 333 reviews with 5 stars · Clear filters
Great written reviews that I save and store in the wine rack with each purchase so I remember why I choose a certain wine.
By Timothy D.
Great selection. Good prices. Fast shipping.
By Alfred O.
I think I've reviewed Prima before, but there aren't enough opportunities for me to say how wonderful I think this store and it's employees are. What a gem! Thanks Prima!
By Gail M.
Super fast shipping and great packing! I’m very happy I found them online and will certainly will be using them again.
By Carlos V.
Excellent scotch. It arrived quickly.
By Jonathan B.
These guys are the real deal and have never steered me wrong. Every purchase has been a true delight and pick up is super easy. Just wish they were closer to Santa Cruz!
By COGSWELL/MAENCHEN
Great service, reasonable shipping rate for dead weight, and arrived well-protected and intact. Would do business with again.
By Andy S.
Great service
By Thomas T.