We had a wonderful first-trip to…
We had a wonderful first-trip to Europe. All accommodations and travel activities were carefully planned in advance. Planned meals were in nice locations and we were served excellently.
By Rick K.
Tuesday, November 3, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
321 reviews
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Roelof Postmaa, Sr., an educator in The Netherlands, founded Image Tours in 1939 in Amsterdam. He began taking his students and their parents on trips as a hobby. Recognizing people’s need for guidance in planning their travels, Mr. Postmaa developed a successful business hosting tours throughout Europe. He firmly believed that travel broadens one’s horizon and enriches one’s mind.Mr. Postmaa’s son, Roelof Jr., began assisting his father in the family business while still in high school. Roelof Jr. opened an office in Grand Rapids, Michigan in 1960 and began offering the company’s signature HEART OF EUROPE ® tour to groups such as fraternal organizations, employee associations, churches, school choirs, orchestras, and marching bands.In 1986, the company began partnering with travel agencies to offer their escorted Europe tours to the general public, thereby becoming firmly established throughout the United States. Today, Image Tours is led by Monique Kasmauskis, the daughter of Roelof Jr., and her husband, Mike. They, along with all the Image Tours associates, are dedicated to providing Superior Value with a Personal Touch. Thanks to this dedication, Image is often praised by both travelers and travel agents for courteous service, meticulous traveler preparation, and flawless execution of its tours. Our HEART OF EUROPE ® tour has endured since 1960, and has been enjoyed by thousands of first-time travelers to Europe. In addition to the HEART OF EUROPE ® tour, Image Tours offers several other fine European tours (click here to browse our tours).
Image Tours (imagetours.com) has 321 customer reviews on The Fair Hearing, with an average rating of 4.7 out of 5.
321 approved reviews, newest moderated first
We had a wonderful first-trip to Europe. All accommodations and travel activities were carefully planned in advance. Planned meals were in nice locations and we were served excellently.
By Rick K.
This was our second trip with Image Tours. Like before, the tour guide was outstanding. He always went above and beyond to make sure everyone's needs were met. The Italy tour pace was brisk but we saw and experienced so much. The food and hotels were fantastic. Take advantage of the optional excursions and you will realize an even greater value.
By Cameron A.
We did the Heart Of Europe Circle tour in April of 2023. The places we visited were absolutely beautiful. Where it fell apart is we were dropped at the city center and given free time. We had no explanation of what to do or see. The only time we had a local guide was in Austria. The rest of the time our tour guide, Barbara, told us she was not licensed to tour us in the areas. Why no local guide then? Very disappointing. The hotels and meals were great. Out bus driver, Leeka, was outstanding and very thoughtful in every way. All of our stops were at gas stations for bathroom breaks. We were always told to grab food for lunch, snacks, etc. Our only sit down meals were breakfast and dinner. Anything else was grab from the gas station. Our guide couldn’t even tell us for sure if they were pay restrooms and the amount. This was my first trip with Image Tours, and unfortunately will be my last. I’ve been in many bus tours, and this was not up to par.
By Michele C.
Response from Image Tours· Oct 13, 2023
Thank you for giving us the opportunity to respond to your comments. Barbara has been guiding with Image Tours for many years and consistently receives high ratings from all passengers, including other passengers from the tour on which you traveled, many specifically noted the great information she provided as the group traveled from city to city. Nonetheless, we are sorry that certain aspects of the tour experience did not meet your expectations. Indeed, when traveling through seven countries, for the best comfort of the travelers, we routinely use roadside stops for toilet breaks, however there is always free-time during city visits where food and beverages can also be obtained. From experience, however, our guides have found that many people don’t wish to use their sight-seeing time for a sit-down meal and prefer to just grab something “on the go” thus perhaps you perceived this suggestion from Barbara as the only option. I am sorry if that was the case! in fact, there are only two days during the tour where we schedule lunch at a roadside stop (Day 6 en route to Italy, and on day 10 while traveling through France.) We also regularly inspect these two stops to confirm a wide assortments of local foods. Again, I apologize if you perceived this as a daily occurrence. We will certainly discuss your comments with all of our guides and will consider them as we plan future tour arrangements.
We took an Image Tours in May 2023 and overall we would not recommend Image Tours. First the good parts: Bus driver was skilled. The tour guide read well from his prepared script and made sure everyone was on the bus. The breakfast buffets were mostly very good. We saw a lot of interesting historical sights. The local tour guides very good. Not so good: Most of the hotels were not centrally located. Mold and mildew in many baths. Dinners mostly marginal. Lots of time wasted with road blocks and detours. Wasted several hours at a small very rustic home cheese and wooden shoe making tourist trap. Restrooms there were awful. That almost made us late for the Anne Frank House. When given time on our own in cities, the schedule didn’t seem to take into account Sundays and local holidays when many places were closed. No recommendations for lunch spots provided. Early on, two fellow travelers got sick and were constantly coughing. The tour guide did nothing. After many days and complaints, all he did was make announcement to wear masks if you aren’t feeling well. The bus seat rotations continued ensuring everyone was exposed. The bus driver became sick. A lot of time is spent on bus and it was hard to relax due to the constant coughing. Image Tours and guide were surprisingly not prepared for this situation. Our travel agent was very disappointed about this. Many times toward the end of the day, the bus would act up jerk when put in gear. The windshield only got washed once – three days before the end of the tour. We had to make a small claim on our travel insurance. Getting reimbursement was not easy. Suggest bypassing Image Tours for a higher quality tour group.
By Tim
Response from Image Tours· Sep 7, 2023
These comments do not match the overall positive comments we received from passengers with a first name “Tim”. Nonetheless, we take all our client comments very seriously and are constantly considering additional ways we can help prevent illness while also encouraging clients to self-advocate by using the provided hand sanitizer and by wearing a mask to protect themselves. Bus handrails and other frequent touchpoints are sanitized daily during all of our tours and the bus air filtration system rotates fresh air into the bus every 3 – 4 minutes. We are sorry to hear this tour did not fully meet your expectations as we aim to provide a positive experience for all our passengers. Still, there are elements beyond our control. During a two-week tour, we cannot avoid a few Sundays when there are less options for shopping and restaurants. Our priority is to plan in such a way that the sights, which cannot be duplicated elsewhere, are not compromised. We plan a variety of experiences to touch on a variety of interests. For example, although you did not enjoy the cheese farm, others note this as a “favorite” of the tour. We are glad to hear there were historical sights you found interesting on the tour.
Great experience with Image Tours!! Everything was perfect!!
By Larissa Cabello P.
Image Tours provided a wonder trip for our group as we saw many highlights of Central and Western Europe. Our tour guide, Ger, was very good at his job keeping us on track and having a great depth and breadth of knowledge about every place we visited. What a fantastic way to see many places without the stress and time of figuring it all out on your own. Thank you to the Image Tours team. I will travel with them again!
By Patrick M.
Our World War II was outstanding. Our guide was very personable and knowledgeable. Our two bus drivers were excellent. The hotels were high quality and the meals were very tasty with one exception. The timing of the tour was very well-paced. The local guides were very informative and interesting. Overall, we were vey pleased with our tour and have recommended it to others.
By Mark
We just love Image Tours. This is our third tour with them and it never disappoints. Our tour manager and our bus drivers, were very fun and personable. Our tour manager provided great information and history of the areas we were touring. Its a high paced tour, meaning you see lots of sites, but still have lots of free time to explore things that may not be on the itinerary. It’s important to be able to walk quite a bit each day. It’s great to be transported by a beautiful coach bus, to catch your breath in between sites. The hotels were very clean and in safe areas. Many hotels in Europe don’t have air conditioning and that was an issue for many, although fans were always provided, the nights with AC hotels were much preferred. Little things like not having to drag your luggage to the room and back, sounds minor but is very helpful following an active day of touring. We saw other tour buses staying at same hotel and the passengers had to take their own luggage to their rooms. This clogged elevators and delayed everyone getting to their rooms. Our luggage would be delivered by staff shortly after we would arrive at our room. Image tours has been at this for a long time. They do everything top notch and with great efficiency. We highly recommend them.
By Maureen