Saturday, November 7, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
113 reviews
HookPointSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
🌐 Visit Our Website About Hook PointWho We Are: Hook Point is an industry leader in viral content strategy and social media marketing. With over 18 years of experience, we’ve partnered with global brands, influencers, and creators like MTV, Paramount Pictures, and Taylor Swift to help them capture attention and build lasting engagement in today’s digital landscape.Our Unique Approach: We specialize in our Viral Content Model, a research-backed approach that empowers brands to generate massive visibility and real conversions. From initial strategy to execution, our work creates an impact that resonates and endures.Why Choose Us: Hook Point stands out by delivering measurable results tailored to each client’s needs. Whether you’re a solo creator, an emerging startup, or a recognized brand, our strategies are designed to help you stand out in a crowded market, amplify your reach, and turn views into revenue.Join the ranks of successful brands that have unlocked growth through Hook Point's strategies. Ready to transform your brand's visibility? 📘 Download Our Latest Book for Free
HookPoint (hookpoint.com) has 113 customer reviews on The Fair Hearing, with an average rating of 4.7 out of 5.
113 approved reviews, newest moderated first
Hookpoint have helped us better understand the nuances of increasing reach and engagement when working with niche subject matter. The weekly support calls have been particularly valuable, allowing the team to share work live and receive real-time feedback on valuable hooks during both the strategy and creation phases. I would confidently recommend their services.
By Eloise E.
After having read the book "Hook Point" by Brendan Kane, I decided to take things one step further and enroll in coaching. Needless to say, I consider it to have been one of the best decisions I made in my life.. Considering the times we live in and the environment of business and life in general, I consider the skills that I learned thanks to Brendan not only invaluable but indispensable in today's world..! Totally recommended:)
By cliente
Working with Hook Point over the past 8 weeks has been an absolute game-changer for me. From day one, Michael's guidance was not only insightful but genuinely empowering. He wasn't just there to deliver information—he truly cared about my growth, success, and confidence as a content creator. What stood out the most was Michael's authenticity. His approach felt personal and intentional—he really took the time to understand my goals and helped me build a strategy that felt aligned with me. The knowledge and tools I gained during this experience are things I’ll carry with me for the rest of my creative journey. It can be challenging to keep up with the assignments each week, but if you're serious about understanding the approach to good content creation, and want to work with someone who truly gets it, and actually cares, Michael and the Hook Point team are second to none.
By M. T.
Micheal, is an outstanding instructor, he explained the process of making content simplistic and was great with helping, redirecting on many aspects of what makes content creation the exception. I LOVE that he teaches with ease to help people understand just what and how content creation is perfected to get the results, I seek. I LOVE the Hook Point team, this experience has prepared me to focus on the lessons to gain the attention of so many that need help, advice or encouragement for life’s journey, to heal, or communication with other or understanding behaviors, etc.. Thos content creation class I recommend all to take who really want to understand what real content creation is. I am SO grateful.
By Tonacida D.
Had a great experience with Michael
By shon S.
It was all hype. After paying a huge amount of money, all I got were spreadsheets and recycled videos. No real support. No real value. The concept was good, but you are left trying to figure it all out by yourself. I'm mad at myself for being talked into this program. It was discouraging, and honestly, I wish I had spent my hard-earned money on anything else. AFTER HOOK POINT RESPONSE: My response: It was anything but organized for me. It was so chaotic, confusing, and demoralizing. One pre-recorded video after the next left me questioning what I was even watching and how to actually proceed. I'm not saying you haven't helped certain businesses; I'm saying the hype was truly a letdown after paying a large sum of money. I expected so much more guidance, but instead, it left me very discouraged as I stared at spreadsheets. So disappointing to spend so much money.
By Nic
Response from HookPoint· Sep 17, 2025
We’re truly sorry to hear that you’ve felt unsupported. At the same time, we’re surprised by your experience, as you haven’t yet returned for the next phase of your engagement with us. Our team invested significant time into building your bespoke strategy and custom research, and we’d love to help you put it into action. That’s why we encourage you to join the Accelerator calls—these are designed to give you hands-on feedback and ongoing support with your content strategy. Since we haven’t heard from you since your initial strategy call, we didn’t realize you felt this way, and we’d really like the opportunity to reconnect. Our goal has always been to simplify social media for our clients and provide clear, proven frameworks that drive results. We’d be happy to walk you through the next steps so you can start creating content with confidence and see the impact of the strategy we built together.
I started by reading Brendan's book "The Hook Point" (which I HIGHLY recommend if you haven't read already). It was amazing and fundametnally changed my views on how to create hooks that stick people's attention. Everything else that Brendan and his team do is gold! Highly recommend if you're considering!!
By Terry
This program made content creation so much easier and more enjoyable and made me think of creating content in a whole new way! Brendan and his team give step-by-step guidance, templates, and strategies that helped me stay consistent and confident with my posts. I’ve seen a big boost in my confidence and I am now creating content that actually feels fun instead of overwhelming. Highly recommend it to anyone wanting to level up their online presence!
By Jen B.
