Chocolate Chip Cookie Dough
Chocolate Chip Cookie Dough For a diet-friendly treat, it’s nice and tasty, and not too sweet. Melt factor is good. While it doesn’t taste “diet-y”, there is a slightly gritty texture underneath the satisfying creaminess. The chunk & chocolate ratio could be higher. The packaging could be more attractive. I have never bought it myself because it didn’t appeal to me on the shelf, when technically I should belong to the target audience: female ice-cream lover who needs to watch her weight. The name and the design don’t harmonize. I also suggest decreasing the font size of the calories and increasing the font size of the flavor. The calorie-boasting label could lead consumers to eat more than a normal-size portion, which isn’t in line with a healthy lifestyle. All in all, it’s nice treat. Nonetheless, I’d rather have a small portion of non-diet ice cream.
By Jen D.

