GNO PartnersReviews of gnopartners.com

Working with Luca Böse at GNO has really helped us take control of our Amazon advertising. GNO has helped us navigate the complexities of Amazon PPC and provided tools that make it easier to manage our ad spend while building our understanding of how it all works. Luca is patient, knowledgeable, and always willing to step in and help at every stage of the process.

We have been working with GNO partners for 5 months now. Even though we are experienced Amazon sellers, GNO pushes us to really optimise every aspect of our business so we can increase revenue, profit, and operational efficiency. Our consultant is extremely competent and can analyse any situation in seconds. Our PPC transformed, our marketing actions broadened, our TACOS has lowered. We are very happy customers and can recommend.

I’ve had a great experience with GNO Partners, especially my advisor, Luca. He is very knowledgeable and has been a huge help, taking the time to answer my questions and explain things clearly. His communication is excellent, and I really appreciate his support and attention to detail. Highly recommend Luca and the GNO Partners team!

Before joining GNO Partners, I was using an agency to manage my Amazon PPC, but I never really understood what they were doing or why. It felt like a black box, with very little visibility or control over how my advertising budget was being spent. Since joining GNO, that has completely changed. I've gained a much better understanding of how Amazon PPC actually works, what drives performance, and how to make informed decisions rather than simply relying on someone else. For me, the biggest benefit has been the knowledge and confidence I've gained. I now feel much more in control of my advertising and, ultimately, my business. I'm still working towards my profitability goals, but I feel I'm now building the skills and putting the right strategies in place to get there. GNO has been a valuable investment in helping me become a better business owner.

Finally, ads that make sense I’ll keep this short. I was spending on Amazon ads and mostly hoping for the best. Working with Moshe and GNO changed that. Our ad structure is cleaner, we know where the money should go, and we stopped wasting it on stuff that wasn’t working. Spend and ad sales are up a lot, and along with that so are organic sales and profit, which is what I actually care about. Moshe and GNO have been super helpful and straight with me the whole way. No jargon, just clear answers. We still have work to do, but I know what the next step is now.

Working with Moshe at GNO Partners has been a great experience. He’s responsive, knowledgeable, easy to work with, and has made a complicated process feel simple. Moshe understands the ins-and-outs of the Amazon marketplace well and keeps our endless list of tasks organized and moving forward. I’m happy to recommend Moshe and the entire GNO Partners team to any brand or seller looking for a reliable hands-on experience.

I have partnered with GNO on multiple occasions and had the privilege of working alongside several of their consultants. While each consultant brings unique strengths, the defining factor is their hands-on approach: they don't just execute, they teach you how to maximize profitability on Amazon. Every Amazon business has its own distinct challenges, and GNO tailors their strategy accordingly. As one consultant put it, there are dozens of levers you can pull to optimize an Amazon business, but real success comes down to knowing which lever to pull, when, and in what order. Backed by their top-notch SOPs across every operational area, GNO provides both the strategic clarity and tactical execution needed to scale.

Over the years I’ve gone through the usual progression many Amazon sellers probably recognise. I started with freelancers, then moved on to agencies, and eventually reached the point where I realised that simply outsourcing important parts of the business was not enough. I wanted to understand what was actually happening inside the account, why decisions were being made, and how those decisions affected profit, ranking, advertising efficiency and the wider business. That is where my experience with GNO Partners has been very different. GNO operates as a consultant-led, “done with you” rather than “done for you” model. You are expected to do the work yourself, but you are doing it with experienced guidance, frameworks, tools and direct feedback. For me, that has been particularly valuable with PPC. Instead of simply handing advertising over to an agency and hoping they are managing it well, I am learning how to think much more like a professional PPC operator myself — how to read the data, understand placements, ranking campaigns, conversion rates, keyword performance, TACoS, deals and the relationship between PPC and organic growth. A lot of the knowledge that agencies normally keep behind the curtain becomes something you start to understand and apply yourself. What I have also appreciated is that GNO does not appear to look at the account generically. They look at the actual numbers in my business — margins, TACoS, inventory, pricing, conversion, advertising efficiency and product priorities — and make recommendations around what makes sense for my business specifically. The emphasis has consistently been on growing profitably rather than simply growing revenue for the sake of a bigger sales number. That matters to me. A key principle I have seen in the programme is very simple: the objective is to help the partner make more money — period. That means sometimes pushing harder when the economics support it, and sometimes holding back when more revenue would simply mean weaker margins or unnecessary risk. The programme also goes beyond PPC. We have worked on organic ranking, deals, keyword research, listing optimisation, inventory considerations, pricing, reporting and broader profitability. The biggest benefit, though, is capability. I do not believe every business owner should personally manage PPC forever. It is completely reasonable to hire somebody else to do that work later. But I now strongly believe the owner should first understand how it works well enough to manage the person they eventually delegate it to. If you do not understand the mechanics yourself, it is very difficult to know whether an agency, freelancer or employee is actually doing a good job. That is the real difference for me. GNO is helping me build the knowledge and systems so that, whether I continue managing certain areas myself or delegate them later, I can still understand the decisions, challenge them when necessary and hold whoever is responsible accountable. This is not a passive programme. You have to do the work. But if you are an established Amazon seller who wants to become less dependent on outside operators, understand your business more deeply and build the capability to manage Amazon properly, I think that is where GNO offers the most value. My experience so far has been very positive, and it has been a significantly better fit for me than the previous freelancer and agency models I have used.