Saturday, November 7, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
417 reviews
Alliance GroupSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
As "The Living Benefits IMO", Alliance Group provides independent agents and agencies with superior marketing and training solutions.Since 1998, we have been helping our partners spread awareness about Living Benefits life insurance, while also helping them solve clients' tax-free retirement, mortgage protection, small business planning, and estate planning needs.We're the leader in Life Insurance with Living Benefits.
Alliance Group (alliancegrouplife.com) has 417 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
417 approved reviews, newest moderated first
Entire training agenda was very professional and all instructors did a great job.Best training I have seen in 30 years as a self employed business owner. Much appreciated !
By Rory W.
Response from Alliance Group· Aug 21, 2026
Thanks for taking the time to grow your horizons with us, Rory! Glad to have you as part of the Alliance Group family.
Alliance is such a great source of support and knowledge that pushes me to go after my goals. I know I'm not building this business alone: they are my backbone. I couldn't be more excited about this career.
By Monica S.
Response from Alliance Group· Aug 21, 2026
That's great to hear, Monica! We work hard to provide the best marketing and training solutions for agents and agency builders to reach their goals and succeed. That IMO relationship is important. Glad to know we're hitting the mark!
The Alliance Group does a magnificent job prioritizing training and taking the time to walk new agents through how products work and how to apply them to customer situations.
By David B.
Response from Alliance Group· Aug 20, 2026
Appreciate you, David - and the rest of the awesome team at GSL! Thanks for pouring into our agents at NATC!
The training was amazing with a lot of great information!
By Renata A.
Response from Alliance Group· Aug 20, 2026
Awesome to hear, Renata! Thank you for investing the time to learn with us.
I am a part time advocate for Five Rings, but this training has convinced me to find a field trainer!
By Charles H.
Response from Alliance Group· Aug 20, 2026
That's fantastic, Charles! If you feel ready... you're ready! Let's get it!
My experience was great because I gained a lot more knowledge about each Carrier. Each Carrier had a great presentation & did well with explaining each topic for me to get a better understanding. Mr Howe did an awesome presentation with each topic he presented. The Alliance Group did an amazing job!
By Darrell W.
Response from Alliance Group· Aug 20, 2026
Great review and thank you for the kind words, Darrell! Our carrier partners are truly the "secret sauce" of NATC.
Incredible course! I feel like I gained so much knowledge and feel ready and confident to move forward in my new career!!! Samuel is an amazing instructor!
By Paula Z.
Response from Alliance Group· Aug 20, 2026
Wow, thank you, Paula! So glad you're feeling the training and support is helpful. We aim to please!
Im new since Jan and have been through this training 3 times now and im sure ill do the 4th too. I learn something new every time and the refresher of other things is so important too. Thank You for putting these together. Sam and Scott and the whole gang are great.
By Jeanna A.
Response from Alliance Group· Aug 20, 2026
Keep coming back, Jeanna! I learn something new every time, too. We're all about trying to build that confidence and nothing does that better than repetition. See you in November? :)
