Saturday, November 7, 2026 · Customer reviews of US businesses
The Fair Hearing score
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573 reviews
VIMA CosmeticsSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.
VIMA Cosmetics (vimacosmetics.com) has 573 customer reviews on The Fair Hearing, with an average rating of 3.8 out of 5.
Showing 330 reviews with 5 stars · Clear filters
While the foundation was a little too light for my complexion, I put it on my 65-year-old fair-skinned mother and could not stop admiring her skin for the rest of the night. It was pretty miraculous and I’m so glad I bought it. She feels so confident and loves how light it feels and how natural it looks. Will definitely purchase again.
By Alicia A.
I was very surprised how well the coverage was on my face. It blended in so well and had a lovely smooth look. Mostly I would not use any makeup as it would always enhance aged skin issues. But I’m absolutely delighted that I can use this to diminish all these factors. Thank you so much for creating such an effective product.
By Donna G.
Wonderful product i will buy again and again!! Never going to choose any other product but Vima!!!
By Justina Lockhart I.
I was amazed by this product. I was very sceptial when i bought it but thought worth a try and im so glad i did. Not only does it match my skin perfectly its coverage is amazing whilst still being so light you can barely feel it on your skin. Ive had loads of compliments about how flawless my skin looks and at 49 years old that is a great feeling. I wont use any other foundation from now on.
By Micki D.
Really happy with the product, it’s a lighter coverage but that’s exactly what I wanted, great for the summer
By Beverley G.
Love this Product...truly....
By DEBI M.
Amazing!!! I'm red headed and freckled but can also tan very well.. trying to find a match with any foundation is so difficult. This office is perfect!! Feels great, looks great, and did not disappoint!!
By Heather
At first, I thought this product was a bad purchase. When I emailed my concerns to customer service and was given tips on how to use the product, it turned out great! It is not full coverage so don't expect that out of this foundation. It is whitish when you apply it. Let it sit a minute (not an exact minute, but give it a bit) then use your foundation brush or fingertips to lend it into your skin. IT MATCHES YOUR COMPLEXION with a light coverage. Waterproof and SPF makes it a great part of my travel makeup!! My skin feels super soft and even though the foundation is waterproof, it washes off easily, not like other heavy / full coverage foundation products I have used for years. My skin is actually healthier using this light coverage foundation (along with a my regular facial care routine). Give it a try and ask questions if it's not working for you as they offer great customer support!!
By Janey S.
