Sunday, November 8, 2026 · Customer reviews of US businesses
The Fair Hearing score
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573 reviews
VIMA CosmeticsSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.
VIMA Cosmetics (vimacosmetics.com) has 573 customer reviews on The Fair Hearing, with an average rating of 3.8 out of 5.
Showing 330 reviews with 5 stars · Clear filters
Great love it got to try it out yet but I know it will work wonders on my skin
By Patricia B.
Response from VIMA Cosmetics· Oct 19, 2026
Hello Patricia, Love the confidence, and we have a feeling you’re going to be right! Can’t wait for you to try it and see. Thank you for choosing VIMA! 💛 VIMA Cosmetics 💖 Customer Support Team
Your customer service rep did an outstanding job helping me with a challenge I faced. She responded quickly and professionally and did everything possible to solve my situation. Thank you for offering great products but most of all for having such a gracious rep.
By Dixie L.
Response from VIMA Cosmetics· Oct 12, 2026
Hello Dixie, Kind words like these make the whole team’s day, and we’ll be sure to pass them along to the rep who helped you! Thank you for taking the time to share, and for your lovely note about our products too. We’re so glad we could sort things out for you. 💛 VIMA Cosmetics 💖 Customer Support Team
It’s really good! Lightweight and it matches my coloring perfectly!
By Darla H.
Response from VIMA Cosmetics· Oct 1, 2026
Hello Darla, A perfect match that feels like nothing, that's the dream! So glad you're loving it. 💛 VIMA Cosmetics 💖 Customer Support Team
VIMA! VIMA!! Hip hip hooray! At the age of 76, you’d think I’d ALREADY found and stuck with the makeup perfect for my skin! NOPE… not until I ordered VIMA! I give it a grade of A+! I truly cannot think of ALL the great things about it… it’s light weight, doesn’t accentuate my face wrinkles, only takes a small amount so that it looks natural, easy, quick to apply…. Dot, dot, dot across your forehead, your cheeks, and you chin, use the brush to spread it over your face… magic, lovely look, WA LA! You face now looks beautiful and NOT MADE UP! I’m for real a user, no paid participant. Order it, use it. You won’t ever try another foundation! You’ll be SOLD, like me.
By Vonnice B.
Response from VIMA Cosmetics· Sep 29, 2026
Hello Vonnice, An A+ at 76 after all those years of searching, we are beaming! Your dot-dot-dot and brush routine is spot on, and there's nothing better than that natural, not made up finish you described so perfectly. Thank you for the joy in this review and for spreading the VIMA love. Hip hip hooray right back at you! 💛 VIMA Cosmetics 💖 Customer Support Team
I purchased my 4th and 5th bottle of magic foundation so I clearly love it. It is very easy to apply and it covers my redness and 'blotchy' face. I don't go out without it. I have had nice comments about the coverage and glow even from my daughters who of course are happy to give honest reviews of whatever I wear makeup wise or other. Debra
By Debra D.
Response from VIMA Cosmetics· Sep 28, 2026
Fourth and fifth bottles, and daughter-approved? That's the ultimate seal of approval, Debra! So glad it keeps the redness and blotchiness covered and gives you that glow you don't want to leave the house without. Thank you for being so wonderfully loyal. 💛 VIMA Cosmetics 💖 Customer Support Team
I am nearly 50. I saw all of Jordan Chase's ads for VIMA. Bought it to see if what Jordan says is true. My eyesight is garbage now, so every time I try to do make up it looks terrible. The concealer, foundation and pressed powder (my usual routine) for important events. I come from a BIG family. In 2025, I went to my Aunty's funeral. My make up was cr@p. My make up was everything Jordan says for my age. Hated it. Embarrassing. This year, 2026, about 13 or 14 months after my last Aunty's passing, another Aunty passed away. Yes, Sisters'. My Dad is 1 of 11 kids. No tv. Lol. I accidentally gave myself 40 minutes to get ready for the funeral. Yes, when you can barely see in a mirror, you need longer time. First time using VIMA. Saved my backside. Lol. I copied what Jordan says to do from the ads. Actually, I rinsed and dried my face first. Used the primer and a cheap make up brush. Didn't want to use the new brush with the primer incase it messed up the foundation (1st time using product). Then used the VIMA brush with the foundation. Holy cow it worked! Really, really worked!! That was the fastest foundation in my life and it really does cover properly and beautifully. I also used it on my neck and my chest line because I have some burns from pre-cancers removed. Qld, Australia is hot nearly 3 out of 4 seasons now. Funeral day was warm, my VIMA didn't melt off. The VIMA mascara (trialled this too), it didn't run everywhere from the funeral crying, I don't think it was a waterproof one I used, either. So good!! Glad I bought the 4 bundle. So thank you, Jordan Chase!! It wasn't b.s. as we say here but less politely. I could not have been happier. Also, no I'm not a bot. I have a fear of this too when looking at ad comments. VIMA was definitely worth the money. ❤️
By Sally
Response from VIMA Cosmetics· Sep 27, 2026
Hello Sally, What a story, and thank you for trusting VIMA on a day that mattered so much. We're so sorry for the loss of your Aunty, and it means more than we can say that the foundation held up and let you feel put together when you needed it most. Getting ready in 40 minutes and having it work beautifully on your face, neck and chest through a warm Queensland day, with the mascara staying put through the tears, that's exactly what we hope for. Jordan will be so touched to read this too. Sending you warmth, and thank you for choosing us. 💛 VIMA Cosmetics 💖 Customer Support Team
The color changing foundation is fantastic. I love the primer too. I definitely recommend it.
By Ann
Response from VIMA Cosmetics· Sep 22, 2026
Hello Ann, The foundation and primer together make such a great pairing, so glad they're both working for you! Thank you for the recommendation. 💛 VIMA Cosmetics 💖 Customer Support Team
The customer service has been excellent. At first, I wasn’t too sure about liking the foundation, but I ordered the finishing spray as recommended… I thought I really don’t need one more step in the makeup application process… however it was totally worth it. It is such a pampering experience to spray on the fine mist that sets a very light coat to seal in moisture. The mist smells wonderful and it is a very elegant looking potion. I am glad the Customer Service team recommended it to me. Otherwise I would have never selected it or given it a try.
By suzet
Response from VIMA Cosmetics· Sep 17, 2026
Hello Suzet, What a lovely thing to read, and we're so glad the team pointed you toward the finishing spray! Sometimes that one extra step turns out to be the game changer, and it sounds like it completely won you over. That pampering little mist really does make all the difference. Thank you for giving it a chance! 💛 VIMA Cosmetics 💖 Customer Support Team
