Great company!
Wonderful customer service! So responsive and kind! Thank you!
By Lizzy
Sunday, November 8, 2026 · Customer reviews of US businesses

The Fair Hearing score
Excellent
454 reviews
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Honesty, pricing, process and quality scores appear once 5 customers have rated them.
The New Primal pioneered grass-fed jerky in the US years ago and has since emerged as a tour de force brand, crossing categories with clean-lable condiments, helping to lead a Whole30-based better-for-you movement across grocery stores nationwide.
The New Primal (thenewprimal.com) has 454 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
Showing 424 reviews with 5 stars · Clear filters
Wonderful customer service! So responsive and kind! Thank you!
By Lizzy
what's not to love? Everything I try and continue to re-buy is delicious and consistent quality. Developing recipes around these products is a breeze.
By Tina W.
Very quickly my order was shipped. Impressive!
By Gardner
Love the meat sticks for healthy, clean snacks on the go!
By Kd
Love the product. I buy it a case at a time. Healthy and tastes great cooked as a marinade on veggies.
By Julie S.
Excellent, delicious additions to my Vegan meals.
By Michelle D.
I love all of their seasonings and sauces...the variety for Whole30 is great!
By Vicki W.
I absolutely love their Buffalo seasoning. Top it on potatoes for a wonderful vegan dish. Delicious! Fast shipping and well packaged. The New Primal people are also a delight. I had a small issue and they dealt with it with quick resolve.
By m C.