Love the company and the products!
Love the company and the products!! The beef sticks are our favorite: the basic, the spicy and the chipotle pineapple are all a staple in our house. I look forward to trying the marinades!!
By Magda V.
Sunday, November 8, 2026 · Customer reviews of US businesses

The Fair Hearing score
Excellent
454 reviews
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Honesty, pricing, process and quality scores appear once 5 customers have rated them.
The New Primal pioneered grass-fed jerky in the US years ago and has since emerged as a tour de force brand, crossing categories with clean-lable condiments, helping to lead a Whole30-based better-for-you movement across grocery stores nationwide.
The New Primal (thenewprimal.com) has 454 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
Showing 424 reviews with 5 stars · Clear filters
Love the company and the products!! The beef sticks are our favorite: the basic, the spicy and the chipotle pineapple are all a staple in our house. I look forward to trying the marinades!!
By Magda V.
So delicious! I have used it on Turkey and chicken so far. Being on whole30, it makes me feel like I'm being bad because it is so good!
By Clara
Love the cilantro lime turkey sticks, they are always amazing.
By Heather
Excellent service, quick shipment.
By KPH
Everything from New Primal is excellent. I have to hide the snack mates from my children because they would eat an entire pack at a time, every time.
By Sarah
Best jerky ever!!! Would recommend to everyone!
By Smac9
The New Primal is one of my go-to companies for meat sticks. They are tasty, affordable, and provide a good amount of protein for a quick snack.
By Sylvia
Quick shipments, products in tact.
By Cheryl S.