Real Review from a real person that paid the $37
I signed up for the $37 course, after receiving about 50 E-mails from "Dan Carroll", the motocross case study for Modern Wealthy. I started receiving those E-mails after I responded to a Facebook ad late one Friday. I watched the video of Stuart and thought what did I have to lose for $37, and signed up. Even if a lot of it was advertising I might learn something useful. One of the first things you have to do when you gain access to the LaunchYou dashboard is watch a long video of Stuart Ross (the founder) talking about how you've made the best decision in your life and how there's so much money to be made, but it'll take hard work etc. Then he ends the video by saying you can buy his special package that is a franchise of his own methods, so, all his templates, all his affiliate offers, everything you need to make powerful sales websites "in minutes" - etc - and then he asks you for $997 for this add-on. Firstly, in Sales & Marketing this is known as "Bait and Switch". It's an unscrupulous method of luring someone in with a small investment and then stinging them for more once they've spent some time on it and felt invested. The video's length suggests to me that Stuart is leveraging a human behaviour known as "Sunk Cost Fallacy". Human beings are more likely to invest, and keep on investing in something, if they have already invested a lot of time and / or money into it. I imagine that is why all the "courses" on the 7-day startup package are basically 2 minutes of Stuart saying random affiliate marketing words, and 40 minutes of filler material, with Stuart showing you his expensive houses, his fancy van, Maldives holidays etc. The videos are supposed to be educational, but there is very little information in them and many stories and anecdotes from Stuart. You would learn more than these 7 modules combined, if you just asked ChatGPT "what is affiliate marketing and how do I get started". During the "welcome video" for the LaunchYou dashboard, several other scandalous marketing techniques are used. Stuart says that you will not get the add-on package for $997 if you navigate away from the site. This is called an "Urgency Trigger". This term encompasses any technique used to create a sense of urgency and persuade people to buy now, often emphasising the potential for loss if they don't take action. In this case, the statement that the $997 offer won't be available after you navigate away from the site is also an outright lie. You can find people talking about the $997 course elsewhere on the internet, it has been offered for that price for months if not years. The video says that the course will not be this price forever, they are only doing it this cheap now, to get positive feedback and case studies for marketing. This leverages Marketing techniques such as Scarcity Marketing, a tactic which highlights the limited availability of a product or service to create a sense of competition and desire and Limited-time offer (LTO) Marketing, which creates a sense of urgency and encourages people to buy before the offer expires. You are immediately encouraged sign up for a 2.5 hour webinar with Stuart himself as part of your on-boarding. At that point, I thought right, honestly, if this guy is personally on-boarding people it's not because he's desperate to engage with the newbies on the front line, in some kind of altruistic guru capacity, is it? It's far more likely to be because you're worth potentially thousands of pounds / dollars to him and his company. The LaunchYou platform is really professional-looking, the videos are professionally shot and edited. It a very nice example of a learning platform, in terms of the way it looks and the cleanness of the templates; but the information contained within is so minimal. You are bombarded with case studies of normal people who have changed their lives - and yes, you can make money affiliate marketing - but where's the detail about the special "authority marketing" method? There's nothing. They ask you to join a Facebook Group and one of the top rules of the group in captial letters is NO COMPLAINING. Doesn't that strike you as odd, that something which is supposedly so good, and so life changing, can't handle a few people complaining on the members only closed Facebook support group? it's not like it would be bad press, the group is closed to non-members. I have to hand it to Modern Wealthy / LaunchYou, their marketing techniques are highly effective, but I dont think they want you to learn those techniques. I think they will drip feed learners information that can be found for free elsewhere, and I think they will ultimately get more $value from learners, than you ever will from them. There are some excellent courses on Udemy about marketing, Amazon selling, etc that are credible. Also ChatGPT. But not this.
By Mrs H.