Monday, November 9, 2026 · Customer reviews of US businesses
The Fair Hearing score
Great
287 reviews
GBI Direct (Formerly Hard Assets Alliance)Select a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on The Fair Hearing, with an average rating of 4.4 out of 5.
Showing 211 reviews with 5 stars · Clear filters
Jenelle, handled my request for changes on our account that were very important. She did so clearly, politely in asking for the additional verification information she needed. Very good customer support.
By John C.
Jenelle does a fantastic job with customer service. She is proactive, courteous and kept me well informed throughout the process.
By Doug
As a new member (investor) I appreciated the prompt and informative replies to my emails. The instructions for establishing my account, funding it and making my first purchase were clear and easy to follow. My first product shipment just arrived and I was very impressed with its packaging since it contained significant value. Keep up the good work.
By Gordon
As a new customer with Hard Assets Alliance and a prospective metals purchaser, contacted your company via telephone and talked with Lindsey. She was very patient and helpful with this newbie. She answered all questions and made the purchase of metals for us very easy without incident. Lindsey does a good job.
By Dave
Response from GBI Direct (Formerly Hard Assets Alliance)· Jun 26, 2023
Thanks for the review Dave!
Great Customer Service
By Lund W.
I requested a sale on my HAA account for metals I had stored in MetalStream (highly recommend if you're looking for an easy way to invest each month!) Mariah F. was able to assist with changing my address on file and requesting a check. They verified my identity (thank you for having such helpful security procedures in place!) and were able to change the address to my new residence and send a check for my sale. Thank you for your help! HAA will continue to have my business.
By Kelly Ann G.
Fast, informed, courteous response to my questions by Lindsey.
By Robert M.
Lindsey. Friendly, prompt service and great communications. Thanks!
By Tim C.
