Sunday, November 8, 2026 · Customer reviews of US businesses
The Fair Hearing score
Excellent
277 reviews
Diamonds DirectSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
Diamonds Direct offers an unmatched selection of engagement rings, loose diamonds, wedding bands, gemstone jewelry, fine jewelry, and more. We are a true direct diamond importer, cutting out all the middle man markups. Our selection, education, warranties and guarantees create a no-risk shopping environment that is customer focused and flexible to ensure we maximize the customer’s budget and exceed their expectations.
Diamonds Direct (diamondsdirect.com) has 277 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
Showing 267 reviews with 5 stars · Clear filters
Lisa is extremely helpful and knowledgeable and could answer any question asked! She made the experience a great time!
By Connor R.
Response from Diamonds Direct· Dec 8, 2025
Thank you for taking the time to leave Diamonds Direct a review, Connor! We’re fortunate to have Lisa on our team and will be sure to pass along your kind words. We hope to see you again soon!
Lisa is AMAZING!! She helped me find the perfect band! Just what I was looking for!
By Leslie O.
Response from Diamonds Direct· Nov 24, 2025
Hi Leslie - We're glad Lisa took wonderful care of you! Thank you for taking the time to share your experience. We’re thrilled you found just what you were looking for. Welcome to the Diamonds Direct family!
If I could leave 10 stars I would! My fiance and I came here for my engagement ring and wedding band and we absolutely loved it!! Jamie helped us out both times and she is THE BEST!! She knows exactly what she’s doing and has the best advice to make you really happy with whatever you end up purchasing. She treats you like a true friend and is just the sweetest. I have nothing but good things to say about her and about Diamonds Direct! We loved our experiences there :)
By Brittany L.
Response from Diamonds Direct· Nov 24, 2025
Hi Brittany - We're thrilled Jamie helped you and your fiancé find your dream rings! Congratulations on your upcoming wedding and welcome to the Diamonds Direct family. Please come back to visit anytime!
I am so impressed with the selection, quality and customer service we have experienced at Diamonds Direct in Charlotte. I found both my dream engagement ring and wedding band here. They have also custom made necklaces and bracelets for me which are gorgeous! Morgan went above and beyond our expectations with regards to time she spent and searching for our perfect rings. We have visited her several times for other family members and most recently a beautiful watch for my husbands 60th birthday. Amazing experience with phenomenal customer service and quality. HIGHLY RECOMMEND
By Rachel J.
Response from Diamonds Direct· Nov 24, 2025
Hi Rachel - We're so glad to hear Morgan always goes above and beyond to give you and your family an amazing experience! Thank you for taking the time to leave Diamonds Direct a review. We hope to have the opportunity to work with you again soon!
Exceptional Service and Craftsmanship I had an amazing experience working with Lindsey Beals at Diamonds Direct. From the moment I walked in, she made me feel welcome and truly listened to what I was envisioning for my ring. I had a few ideas but wasn’t sure how to bring them all together—Lindsey guided me through every step, from selecting the perfect stones to choosing the ideal setting and metal. Her attention to detail, patience, and genuine passion for her work made the entire process enjoyable and stress-free. The final result was beyond anything I could have imagined—absolutely stunning and perfectly suited to me. Exactly what I had dreamed about! If you’re looking for someone who combines expertise, creativity, and care, I can’t recommend Lindsey Beals enough. She helped me create the perfect ring, and I couldn’t be happier!
By Kristen W.
Response from Diamonds Direct· Nov 10, 2025
Hi Kristen - We're so glad to hear Lindsey went above and beyond to give you an amazing experience and help you create your dream ring! Thank you for taking the time to leave Diamonds Direct a review. We hope to have the opportunity to work with you again soon!
Bo was absolutely amazing! It was so in tune with what I wanted and was selecting various options that exceeded my expectations. He is extremely knowledgeable, intuitive and honest. Genuinely a great guy and I will buy all my jewelry from him from here on out.
By Rachel D.
Response from Diamonds Direct· Nov 7, 2025
Thank you for taking the time to leave Diamonds Direct a review, Rachel! We’re fortunate to have Bo on our team and will be sure to pass along your kind words. We hope to see you again soon!
I had the pleasure of working with Elle at the Kansas City location, and I can't say enough good things about this experience! I let her know my budget, and she worked with me on just that to find exactly what I was looking for. No pressure, no upselling, just great help and communication. The entire staff was very friendly and welcoming. I would highly recommend visiting this store and asking for Elle!
By G M.
Response from Diamonds Direct· Nov 3, 2025
Hi there - We truly appreciate you taking the time to share the experience you had at Diamonds Direct! Thank you for your kind words about working with Elle. We hope to see you again soon!
Cindy with Diamonds Direct online chat was super helpful and accommodating! She helped me find what I wanted with a trade within my means and even set up an appointment for me to go into the store. Super appreciativeof the time saving help!
By Kathy D.
Response from Diamonds Direct· Nov 3, 2025
Thank you for taking the time to leave Diamonds Direct a review, Kathy! We’re fortunate to have Cindy on our team and will be sure to pass along your kind words. We hope to see you again soon!
