Sunday, November 8, 2026 · Customer reviews of US businesses
The Fair Hearing score
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67 reviews
Bimmerdirect - EuroDirectSelect a line to read only those reviews.
Honesty, pricing, process and quality scores appear once 5 customers have rated them.
<349,348 customers. EuroDirect is an extension of one of the largest Taiwanese manufacturing plants for European automotive electronics. EuroDirect was created to better serve customers in western markets such as the United States and Europe.EuroDirect manages one other brand, BimmerDirect, under it's portfolio. The main wesbite for EuroDirect is BimmerDirect-Taiwan.com.
Bimmerdirect - EuroDirect (bimmerdirect.com) has 67 customer reviews on The Fair Hearing, with an average rating of 3.6 out of 5.
Showing 20 reviews with 1 star · Clear filters
They are very rude and it takes them a lot of time to answer mails. And he was swearing at my an calling my stupid and just spamming emails saying mean stuff. And mind you he didn’t answer me for 4 days, but now just spamming me. Bad leader shouldn’t even run this business
By JONAS W.
Original package was declared “lost” only after I reached out, they gave me an option to either receive a refund or a $40 rebate and a new one sent over. I opted for the $40 rebate but have heard absolutely nothing from them despite multiple attempts to reach out. I was not expecting the package quickly but for the amount of money I spent, this is absolutely unacceptable. Edit: All I wanted was to know what was happening with my order and when I could get a new one, but they went ahead and canceled my order for no apparent reason.
By Carson T.
Response from Bimmerdirect - EuroDirect· Jan 19, 2026
Hello, You contacted customer support today via WhatsApp and we replied to your inquiry. You then placed this complaint shortly after. Please do not order directly from any Asian manufacturer if it is not understood that customs delays and lost packages are a possibility. Instead proceed to local automotive shop or American based reseller. I have cancelled this order and began initiating refund. You can see this on your billing statement within 7 days generally. Regards Luo EDirect Taiwan
I have bought a MMI device to retrofit into my car, excited to get apple carplay. Initial attempts to install the device was unsuccessful, and I have contacted the customer hotline via email. After a few emails, the team suggested to communicate via whatsapp to fix the issue, where I have given my number through email. I have not received any further correspondence since. I have emailed them again, and sent a message through their website, however with nil response. I only wish to get this device working in my car and the lack of communication is frustrating.
By Michael B.
Response from Bimmerdirect - EuroDirect· Dec 8, 2025
Hello, Use our WhatsApp number here: +1-213-431-7272. It is included in the automated reply to any email you send. After help; If you do not have the ability to install this device, you will need to consult with a shop or return the device to arrange other plans.
My order was canceled «on my request» out of the blue after I asked about other support channels than WhatsApp. Justification was their non-delivery policy for Germany, which doesn't make sense (I ordered to Switzerland) and was not explained. To me, the cause seems to be I was classified as an «uneasy» customer after asking for something special. This leads me to the impression they just want to sell units and keep the support effort as low as possible. My recommendation is not to waste your time with them. I ordered from BimmerTech now. More expensive, but I'm happy to pay the premium for good customer support and service. Two stars, because at least refunding worked well. ------ Update on answer of BimmerDirect: ------ Dear BimmerDirect: Your response confirms my assessment. There was no attempt to be dishonest from my side. I permanently live in Switzerland for more than 14 years. My only "mistake", next to asking questions, must have been using a mail adress ending on ".de" for my PayPal account. Please note that I adjusted my rating down to one star beacuse of the personal insult in your reply. I wonder what happened to you that makes you act so aggressively towards a potential customer. ---- To all potential customers reading this: The information concerning their competitors is, as far as I know, misleading. BimmerTech's device works the same way as the one from BimmerDirect (audio via Bluetooth, no AUX needed if you use it for Android Auto or CarPlay - given a BT enabled headunit in your car). With their latest LCI version (upgraded Dual Core processor, 4GB RAM, BT 5 chipset), it should be superior performance-wise and also more future-proof (compared to the ARM STM32 mentioned on the BimmerDirect Website). If Bluetooth audio is not enough "high fidelity" for you, take a look at the MMIs from Mr12Volt. They send sound through the MOST (fibre optic) interface. It's not yet available for NBT EVO headunits or newer, but I was informed there will be something coming very soon. And they also replied swiftly without any hassle or insults, which is a great plus from my point of view 😎 Disclaimer: I am not affiliated with BimmerTech or any other vendor of retrofit MMIs, despite being a happy BimmerTech customer now.
By NicK
Response from Bimmerdirect - EuroDirect· Jan 19, 2026
This is a very great fairy tale except for the following: 1. We actively state we do not ship to Germany or any accounts with German data inputted. You were then sent a polite email telling you this and cancelling your order. You then came here to save face. Unfortunately, we will like to reply. 2. Your technical jargon does not make sense. You are confusing processor type with software infrastructure. Your RAM statement is not factual either. 3. The alternative you listed is 3x as expensive and merely a resold Chinese module from Shenzhen. 4. If anyone would like a transcript of the conversation, we can send it to you. Overall you are proving why we do not ship to certain areas. Have you considered that maybe we’ve experienced a pattern with persons like yourself over 10 years of manufacturing? Regards Luo
Zero customer service, have ignored my emails for weeks. Just check the support page, none of the links work. They have no intention of helping once they've got your money. These cheap Chinese units use the same dodgy software, to link to your phone, as something half the price. Don't do it.
By Oli
Response from Bimmerdirect - EuroDirect· Dec 4, 2025
Firstly, We are Asian company, so the Chinese comment does not make much sense. Secondly, it is not possible for any other manufacturer to use the same software as us. That again does not make sense and that is not how computers work. Thirdly, email is NOT how to contact tech support. Tech support is contacted via the WhatsApp number in the manual you were given. There is no WhatsApp message from a person named “OLI” in our records. Fourth, there is no such thing as an 8GB device with the same specs, features, etc. for “half the price” unless the specs are being spoofed which is common by smaller resellers or smaller manufacturers. Go find out for yourself and try posting a review when they ban you or reopen a store under new name. You are not smarter than them. Lastly, If you are not happy with the device and feel so confident about this claim then you can send it back. If you are actually a customer, it makes no sense to not use the WhatsApp tech support line, not request to return the device and then to come here to type misinformation. If sending you 30 pages of PDFs (which you didn’t bother requesting or downloading) and providing tech support via WhatsApp (which you did not appear to use) and half a page of information before purchase (which you manually replied to) is not enough then the last thing you need is a BMW. This is not logical seeing how thousands of others use these devices and everything else corrected above. You can contact us to return the device and then enjoy a visit to your local automotive audio shop in your own country. We will refund the price paid and then add you to our Asian prohibition list so other Chinese or Taiwanese manufacturers can be aware. Seeing how there is no order number or full name attached to this review, it is confusing how you expect anyone to help you. Likewise with the above inconsistencies. Regards Kang EDirect Taiwan
Ordered a Screen for a BMW F31, Turned up eventually with no tracking info provided. Had it installed professional by an independent car electrician. It stopped working after 2 hours. I tried to contact the company through the message service, which apparently they don't use. Why don't they remove it from the website if they don't use it? Made a claim through PayPal with a provided tracking service, lost the claim, because he got the tracking sent to a different address, scammer. All I wanted was help, and none of this would have been necessary. So no product and no money. The owner is an aggressive, very rude man, Let's see if he throws a torrent of abuse at this review. Either way, he won't refund the money. Be warned.
By Leigh W.
Response from Bimmerdirect - EuroDirect· Nov 20, 2025
Hello, This is not truthful. Your own bank and PayPal forced you to lose the dispute for that reason alone. - Firstly, you contacted us demanding to keep the item and receive a full refund. This is not logical and violates the terms of service with PayPal and any bank in existence. You are not allowed to keep an item without returning it + receive a refund. You must return the item. - When our technician was contacted by you, you did not tell him the name of the shop you had this device installed by nor the chance to actually fix the issue. - The tech eventually gave up and recommended you simply return the device for a refund. You refused many times. - Instead you placed a dispute and we were forced to show PayPal and your bank all messages. These messages showed your behavior and refusal to comply. This is why you lost the dispute. You must have eventually realized this because you eventually sent back the device months later. At that point, the damage had already been done in the eyes of PayPal, your bank and us. - We have thousands of customers worldwide a month, most who are happy. The irony in calling us “scammers” when we simply instructed you to return an item for a refund is again very disturbing. - There is no one owner of this company. We are an electronics manufacturing plant in Asia. You spoke with a very kind technician who made many attempts to help you. Although PayPal awarded us both the transaction amount for the device, we will conduct a refund on our end since you eventually complied and sent the item back. Allow (30) days to see this on your account. Delete this review, learn the lesson and we will simply push the refund. In the future, please do not repeat this behavior as both PayPal and your bank can permanently ban you from their platforms for suspected fraud. Kind Regards Kang EDirect Taiwan
Rudest customer support ever. My order was canceled and I was told to not contact them again, all of that after getting ghosted for over a week and sending multiple emails asking about delivery date and then they send an email with like stupid 9 questions asking me "from where did you hear about us?". I eventually was refunded $15 less than what I paid.
By Mohammed H.
Response from Bimmerdirect - EuroDirect· Oct 31, 2025
You argued with a basic email telling you shipping times and asking for your vehicle information so we could send you the correct unit. That information isn't stupid, but a person ordering an electronic system and then refusing to answer it surely is. Here is the proof showing you received a full refund. That is from your own card carrier (MasterCard): https://imgur.com/a/lWXeMOP We actually overpaid you. You then went on a forum where others even called out your childish behavior, then came to leave a negative review here because you are not a winner in life. In the future, try telling the truth so you do not make a fool of yourself. Xiang EDirect Taiwan
Extremely poor in every way. Do not trust this company. They come across as competent in the beginning with their communication, but if something goes wrong with the device, communication either stops entirely or they fail to answer any reasonable questions in a timely manner. They become extremely rude and defensive and attempt to shift blame to the customer. Please read ALL of the reviews and their responses before considering spending any money with this company. My personal experience is that these guys are toxic and untrustworthy. They also lie and fabricate false information with their responses here on trustpilot
By Darren
Response from Bimmerdirect - EuroDirect· Jul 29, 2025
Friend, you have been reported by other Chinese and Taiwanese factories for this same abusive behavior. With each of the (3) large factories you communicated with, your interaction was volatile. We have the proof of such. We also have the screenshots of the full entire conversation between you and us which anyone can request. You did not understand the product let alone your vehicle, began to curse at our staff and then still began to act this way after we issued you a return + refund. - You claim"communication stops" but we have 3+ pages communicating with you on WhatsApp, including your profanity. - You claim "we fail to answer" but a label was given to you and you were responded to each time on WhatsApp. We manufacture this product and produce to thousands of single customers, shops, etc. worldwide and we are very keen on calling out persons like yourselves because you do the entire car community a great disservice. I hope things get better in your life but to leave a fictious review on purpose and curse at staff reveals your own charachter. There will always be 10-15% persons like you who are doomed to ignorance, for everyone else, the world will continue to spin. Xiang EDirect Taiwan LTD
