I naively sent money (recent direct…
I naively sent money (recent direct email about a specific issue) before checking the organisations accounts which you can find on the organisational webpages. Income, grants and renumeration packages don't add up for me. I won’t be donating again. There are a lot of other organisations that either campaign and/or raise money for specific causes (I will continue to donate to) that ensure more money donated goes to causes highlighted. This isn’t one of them “buyer (or donator) beware” – just because an organisation says it is doing “good” doesn’t mean it isn’t also ensuring the directors (or other key stakeholders and power wielders) are well renumerated (look at the amount of money being paid to a few key individuals…. ). Maybe they read Nir Eyal's book about marketing - they seem very good at it.
By Annie H.

