AuraReviews of auraframes.com

If I could give negative stars I would. I shipped a frame to my parents in Canada and it was delivered to the wrong address. The company would do nothing to help me and told me I had to figure it out with the shipping company. Ruined my Christmas gift for my parents. DO NOT PRE LOAD PHOTOS OF YOUR KIDS. Do not shop with this company. Their ‘policy’ and customer service team are atrocious.

I was given the gift of an Aura frame for Christmas but unable to complete the setup. Specifically I could not enter gift code and the chat ai assistant could not help me. The ai assistant elevated my complaint to Brian on email but he never showed up.

Aura’s customer support experience has been deeply frustrating and ineffective. My issue was repeatedly misunderstood, and I was sent generic, scripted responses instead of receiving meaningful, tailored assistance. I purchased a new frame for myself and it adopted content from a frame I was a collaborator on for a different family member. Now their frame doesn’t work and mine has all their photos. I went back and forth with customer support numerous times and spent over five hours troubleshooting and corresponding, yet the issue STILL HAS NOT BEEN properly resolved. Each response felt disconnected from the previous one, forcing me to repeatedly re-explain the same problem without progress. There is no live support or clear escalation path, which makes resolving anything beyond the most basic issue nearly impossible. For a product marketed as simple and family-friendly, the setup and account management experience is unnecessarily complicated. For a premium-priced product, this level of customer care is unacceptable. I expected far better support, accountability, and follow-through.

Ordered a monitor. They say dhl is sending it to my address , but nothing happens after that. Dhl is directing me back to aura.com, but they dont do anything to get the shipping process started; if they send anything at all.

Even with customer service, the Aura IS NOT user friendly. Whether shuffle, chronological, factory reset, etc., the unit continues to repeat some pictures, while not playing others. I have 140 pictures (they say up to 500) in the frame. You are a victim of this Chinese company: you can't adjust, set order of play, etc. My sister and 2 friends have one, and each have the exact same problem, probably simple to fix at the IT level - but Aura doesn't care. I bought it for my wife's sudden, tragic death to display at the memorial. Only made the sad day worse. DO NOT BUY! I had to tell people at the funeral "No, wait! There're other pictures! Don't walk away from the pictures! The Aura is shit! It keeps repeating pictures!" Aura customer service response was "Display (ALL 140 PICTURES!") for 1 minute instead of 15 seconds" Yup, tell your guests to stand there for 2+ hours. That's how they fixed the flaw! Thanks, Aura

I received an email stating my purchase shipped, when I finally received a tracking number it states on the UPS website that a label was created on 5/22/25, but the package was never given to the carrier. I’ve inquired several times and received a generalized email saying yes your package shipped. I am concerned that they’ve probably taken my money with no intention of sending me my purchase. If they do not correct this immediately, I will go on a campaign to disclose publicly, and may even pursue legal counsel.

SCAM WARNING. I have been scammed by AURA displays. They were unable to fulfil my order but refuse to refund the £450+ I have paid for the item. Be warned this is not a proper company and I’m not even sure where I can go to get my money back.

Had a look at their website and added an item to see shipping times. They didn't fit my requirement so I cleared my cart and closed the browser tab. About an hour later I receive an email letting me know I left something in the cart. What? Get stuffed. I didn't sign up or agree to any email communication at all. This company will take and use your data without your permission. Beware.