Great product and great company to work…
Great product and great company to work with.
By Daniel
Sunday, November 8, 2026 · Customer reviews of US businesses

The Fair Hearing score
Excellent
285 reviews
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Honesty, pricing, process and quality scores appear once 5 customers have rated them.
As the #1 direct lender for restaurateurs and hospitality businesses across the country, backed by decades of experience, we know a thing or two about business owners like you. What’s more, we live and work in your community, understand the local market, and we’re committed to offering the right financial products to fulfill your individual business goals.
ARF Financial (arffinancial.com) has 285 customer reviews on The Fair Hearing, with an average rating of 4.9 out of 5.
Showing 278 reviews with 5 stars · Clear filters
Great product and great company to work with.
By Daniel
My contact Celeste was the best. She walked me through and went the extra mile to get me my loan. Awesome experience!
By Kainoa C.
In less than a week that I partner with ARF Finncial I managed to fund a deal with Celeste's great support!
By Juan
WOW! The experience with Marie was amazing. She kept me informed of the process every step of the way. She was timely, extremely knowledgeable and honest in the process. Would definitely recommend and use ARF again in the future.
By Emma
ARF Financial was able to get me the financing that I need for my business now. From the time that we had our first conversation to the day I was funded was less than 1 week! Celeste was excellent! She is very sharp and organized! If I could rate them at 10 stars, I would.
By Garrett
Excellent experience with Marie !
By Derek
Very good service
By Unurbayar
Karen Coleman was great to work with throughout the entire funding process. My client; a restaurant owner, great credit and strong revenue needing funding. Other funding sources were turning the file away solely based on industry. Karen assured me they could assist and she was right. ARF provided a 6 figure approval within hours of receiving the needed documentation. My client was STOKED. The offer needed some deciphering due to the way it was presented but overall I had a great experience. More importantly, I was able to assist my client in a time of need and they love me for it. I highly recommend Karen and the ARF team to anyone in need of funding for their business.
By B.P.