$24,000 spent. 200 increase in brand traffic.
We worked with 180 for 6 months, with disappointing results. Our contract was $4K a month, and for that I expected them to put in some serious effort. 180 has not done this at all for us, unfortunately, and ended up completely wasting our money. I feel we have received no more than a 20th of the value we’ve spent, which has been utterly unacceptable. Here’s the details on why it’s been a waste. After 6 months, we have had an extremely minimal traffic increase. They built about $500 worth of links per month, many of which are low traffic and DR. We did have a high DR increase with a specific strategy they use, however, this is just that – an increase in DR without traffic following. This seems to be true with their other clients as well. Their progress reports are not the most professional. We received numerous slides and spreadsheet items relating to other businesses, that had clearly been copied and pasted. When mentioning I was ending our contract, 180 tried to take credit for increasing our brand traffic. Ultimately that was us spending months building up our brand name. Any professional SEO agency should not take credit for an increase in branded search when we’re already in first position. Their technical and on-page SEO has been subpar, to say the least. They gave up on fixing Shopify’s breadcrumb URL structure, our schema optimization, and they have not spent a second optimizing many of our key collection pages. Our HSA/FSA page, which is one of our main revenue-driving non-collection pages, actually dropped under their management. When selling us, their projected traffic and revenue targets stated an increase of 23,520 and $1,226,302.54 per month respectively. Realistically, this has been one-hundredth of that number. If you own a small business without a completely limitless SEO budget, I would be cautious about the initial selling and them mentioning they are not big on wasting people’s money. While 180 Marketing does seem to be popular in eCommerceFuel, I have not seen them mentioned in any other communities, on Google, or Trustpilot, let alone being recommended in any SEO communities. I should have seen this as a red flag initially. I can not recommend working with 180 Marketing.
By Chris